Hancock’s President’s Reserve Single Barrel

I often say that I like surprises, but that’s not really true. What I actually like is discovering new things. It’s safe to say I know a bit about whiskey. Yet I constantly find myself surprised and excited by things that I don’t know. And it is rarely the massive, specialty releases that catch me off guard. It’s the little guys that usually make me sit up and notice. Maybe it’s because they’re unexpected, or maybe it’s just a touch of arrogance. If I haven’t heard of it, who knows what it could be?

It happened just the other week. I got a call letting me know that if I moved fast I might be able to get a case of Hancock’s President’s Reserve. Before that call I might have vaguely recognized the name but couldn’t have told you anything else. So immediately I was intrigued.

The whiskey seems to be named for Hancock Lee, one of the cofounder of Leesburg, Kentucky. But information on Hancock is relatively scarce and the same goes for his namesake whiskey, which is odd in an age where debating the minutia of even the most esoteric of hobbies has become a pastime of it’s own. But what is known is that it’s made by Buffalo Trace using mashbill #2. This put it firmly in the Elmer T. Lee, Blanton’s and Rock Hill Farm family which despite how well known its siblings are the fact that they are related could be part of the reason for it’s obscurity.

When Sazerac purchased what is now known as the Buffalo Trace distillery in 1992 the distillery was already under contract producing whiskey for Age International, a contract that continues to this day. The relationship is complicated but essentially boils down to the fact that Age International owns the labels, and by extension rights to the mashbill, for Blanton’s, Elmer and Rock Hill Farms while Buffalo Trace distills the whiskey and distributes in the Unites States. And the Hancock is no different. So without full control of the label, the success and demand for its sibling single barrel bourbons could be the reason Buffalo Trace doesn’t have much information available.

Incidentally, this arrangement between Buffalo Trace and Age International is why there are two different Buffalo Trace mashbills. Mashbill #2 for the preexisting contracts and mashbill #1 for all their proprietary bourbons and while they don’t publicly disclose the recipes for either they’re pretty similar in the end with mashbill #1 being lighter on the rye.

The liquid itself sits between the taste profile of the Elmer and the Rock Hill Farm. It is lighter in body, and much more mellow at 88.6 proof. There is a nuttiness on the nose that is somewhat overwhelmed by the sweetness of the body with an abundance of vanilla, cinnamon, and oak giving why to a dry, tannic finish. In the end this reminded me more of the now discontinued Ancient Age 10 Year than any of its single barrel counterparts. As it stands there really isn’t anything that differentiates in from the other mashbill #2 single barrels. I’d personally grab it over Blanton’s but with the apparent effort needed to track down a few bottles I’d much rather put in the time grabbing a bottle of Elmer or Rock Hill Farm.

This bottle was a surprise but it doesn’t seem that its scarcity is due to some amazing liquid in the bottle, but rather simple lack of information and knowledge of the brand and with its pricing it certainly isn’t poised to take over the cult following that the Ancient 10 left behind. Then again, it did just win a silver medal at the 2016 San Francisco World Spirits Awards so maybe there’s another surprise around the corner.

A FEW Good (Rye) Barrels

Inertia can have its benefits. I’ve been running the bar at Areal for 4 years now which means that these days the bar is essentially an extension of my personal tastes over the years. It also means that I am spoiled. On average I get to taste 3-6 new spirits a week. Which honestly isn’t surprising considering there are over 1200 craft distilleries operating in the United States as of 2016. And everyone of them has a gin that they want to sell you and most of them are making a whiskey. You could stock an entire bar with the mediocre spirits being pumped out and consumed because of their “localness” or their “craft” appeal. Just because something is local and small, doesn’t mean that it’sfew21.jpg any good. Just like being big and global doesn’t necessarily negate your quality and attention to detail. Everyone wants to start a distillery these days and I’ve got one piece of advice for you: wait. The quality of product being produced right now can’t support the number of “craft” products being produced and in about five years there’s going to be a glut of distilling equipment available for pennies on the dollar.

So, in this world
of abundance what actually marks a good product? I hate to say it but it’s time. Increasingly what I see is that people who take the time, whether it’s in learning the craft before starting a distillery, letting something fully age in full size barrels, perfecting a recipe before rushing a product to the market, investing in the future like the team at Leopold Brothers, or if we’re being honest just starting out at the right time. Open your distillery today and you’ve already missed the boat. If you started up six or more years ago though you’re now sitting golden. Just ask the team at Tuthilltown Spirits with their Hudson whiskies. The pricing and quality they went to market with would never cut the mustard today.

Where does FEW sit in all of this? I’m going to say well over the hump of the bell curve. They’ve been in the game for years now so they’ve got that inherent leg up. And while they produce a wide range of products (including at least 5 gins to clutter your back bar) the product that brought them to my attention years ago, and that still seems to be the winner for most people is their Rye.

Few-Spirits-Labels.jpg            FEW has always had a delightful self awareness about the fact that they’re just making booze. The distillery name gives rise to a myriad of word play about having a FEW drinks, etc. But it’s also a nod to the distilleries home in Evanston, right out side of Chicago, which was a major staging ground for the Woman’s Christian Temperance Movement and the home of woman’s suffragist and prohibitionist France Elizabeth Willard. That playfulness carries over into their rye.

FEW encapsulates what I like to call the “New American Whiskey” flavor. These are young whiskies that have a lot of breadlines, a heavy oak presence and a fire to make any cowboy sit up and take notice. Most never find a balance to actually make them drinkable. There is a spice and a caraway to the FEW that has always helped tip it into drinkable fire for me though. They’re also the first distillery in four years to say, sure we’ll sell you a barrel of rye.

Rye, if you’ve been living under a rock, is currently the old school David Bowie of the American Whiskey world. And no one was making it. Nearly everyone who’s selling you a rye bought that rye from someone else. You’ll know they didn’t make it themselves if they can afford a national marketing campaign to support the brand. And the people who actually do make a rye have been hoarding it because demand far outstrips supply. But here we have the definition of new school distiller opening it’s vault with an unadulterated offering that is bright green apple, spice, caraway with a toasted breadlines and just a dash of almost crunchy peanut butter.

FEW, and this barrel, are far from perfect but they are to me an example of how to move forward. It’s time. It’s time placed in your product. Time placed in your methods. Time placed in the barrel. And time set aside to plan for more time in the future

Whiskey Wednesday: The Preacher Just Keeps Getting Younger

Hey it’s time to talk about two of my favorite things again. Privately selected single barrels and, less enthusiastically, change!

Let’s take this arrival of a brand new 10 year old single barrel of Elijah Craig to look at just how much things have, or haven’t changed.

First things that clearly haven’t.

A bit of history:

Elijah Craig was a fascinating man. Born in 1738 in Virginia, he was a Baptist preacher arrested at least twice for preaching without a license from the Anglican Church. The Baptists at the time were given a bit of a hard time for their stance on slavery (they were against it) and he worked with James Madison and Patrick Henry to help preserve the right of religious freedom at a federal level after the Revolutionary War.

imgres-1.jpg            After the war he helped lay out and plan the city of Lebanon, Virginia which eventually became Georgetown, Kentucky as the state lines and city names changed to reflect a growing country and their pride in their first President. Our Preacher founded some of the first mills west of the Appalachian Mountains that produced cloth and paper. He was also a big proponent of education. Founding the first classical school in Kentucky in 1787, which was than linked to the Rittenhouse Academy in 1798 with the help of land donated by Craig. Rittenhouse eventually morphed into Georgetown College, not to be confused with Georgetown University. He also happened to found a distillery.

“If virtue consists in being useful to our fellow citizens, perhaps there were few more virtuous men than Mr. Craig”

In 1789…ish, Elijah Craig founded a distillery which, despite all his other accomplishments, is the reason any of us are talking about him today. According to almost all whiskey historians, and there are a surprising number of them, there is no reason to believe the Preacher was making anything other that the typical style of corn-based spirit being made by 100’s of other farmers at the time. By the time Bourbon County was formed in 1785, two years after the first registered distillery in Kentucky, people were already trying to find a way to distinguish between the corn based Kentucky style and the rye based style that predominated on the other side of the mountains.

Despite lack of evidence, Elijah Craig is first mentioned without citation as the inventor of Bourbon in 1874, nearly 70 years after his death. And most Bourbon aficionados can tell you the charming tale of his magical discovery of charring barrels to create Bourbon. After a lightning bolt set fire to one of his farm houses the good Preacher was too frugal to throw away some burnt barrels that he deemed perfectly suitable and the whiskey stored in these barrels emerged from “a process that gives the bourbon its reddish color and unique taste.” This story completely ignores the fact that barrels have been used for storage for millennia and they were valuable. Being reused to store anything from fish, to hardware, to whiskey. And they only way to truly clean out a wooden container after it’s stored salted fish: setting it on fire. Charring the inside. Bourbon was an evolution, not an invention.

So why are we still talking about the “Father of Bourbon”

Enter Heaven Hill. Founded as soon as the money could be pulled together after the end of Prohibition, Heaven Hill is the only remaining family owned distillery in Kentucky, The largest family owned and operated producer and distributer of distilled spirits in the US, the seventh largest alcohol supplier in the US and the second largest holder of Bourbon in the world. They’re lagging slightly behind Jim Beam, which almost feels appropriate with the number of Beam they’ve had as Master Distiller. Their very first distiller was Jim Beams 1st Cousin, he was eventually followed by Jim Beam’s nephew and even the current Master distiller’s, Parker and Craig, carry the Beam family name. There is history everywhere. And in 1986 Heaven Hill first released the Elijah Craig 12 Year Small Batch Straight Bourbon.

Nimgres-2.jpgamed and marketed after the dubious claim of our good Preacher as the Father of Bourbon, the whiskey was nevertheless damn good. While “small batch” has never been a regulated term Heaven Hill has always stood by the fact that their Elijah Craig brand is never more than a 200 barrel dump per batch, which is more than most distilleries can actually distill but at least there is a number to the claim. It was also always 12 years old, which put it actual years ahead of most of it’s premium competitors.

But times change.

Due to the success of the super-aged version of Elijah Craig, the Barrel Proof Editions, a massive, debilitating fire in the mid 90’s that literally destroyed a distillery, and a massive uptick in the call for good bourbon this stalwart brand has had to make some interesting calls in the past few years.

The biggest being the fact that it’s dropped it’s age statement. For nearly 30 years Elijah Craig has been the benchmark for old bourbon. images.jpg12 years blasted out large on the label gave it a gravitas and a certain definitiveness in what the benchmark of flavor should be. Heaven Hill insists that the new “Small Batch” Elijah will always be a blend of 8-12 year old bourbon and that the change allows them to maintain the Barrel Proof at 12 years old and eventually increase supply of the highly lucrative and delicious 18 and 23 year old single barrel variations, but it still feels like a loss.

We in the bourbon world are sometimes overly obsessed with the idea of “the past” and “tradition” so much so that the marketing stories overtake the liquid even when they’re pretty blatantly misleading. The old tales of the Preacher Elijah Craig are mild compared to most brands. We resist change. But especially with the new, and in my opinion terrible, bottle redesign I can’t help but feel like something is being lost in translation.

Part of what always stood out for me with Elijah Craig was that it was an introduction to the wider world. It wasn’t a well whiskey, it wasn’t a call and it certainly wasn’t expected. It had all the right ingredients: amazing quality, an age statement that puts almost anything to shame, and a price point that let you experience something new without stress. It was the key that turned the lock on your palette. It’s bourbon and had all those necessary parts but added up to so much more. And as so many parts move, so rapidly, I can’t help but feel they might not be getting the combination to the lock right any more.

But maybe I’m just getting old.

I certainly wouldn’t have bought a barrel of it if I didn’t think it was worth it. This 10 year is the third generation in my personal selections of the Preacher and it is more lively and kicking than most standard issues I’ve had, with a deep oak backbone supporting a brighter stone fruit and peach note before finishing dry and tannic.

The future is wedded to the past and after all that Elijah Craig has been to me both personally and as something to share with customers I feel the need to do something we should all do more of, challenge our preconceptions and keep an open mind.

Elijah Craig had,been and is, one of my stalwart companions,- but I can’t help but feel there might be something subtly gleaned from the preacher’s actual obituary, “He possessed a mind extremely active and, as his whole property was expended in attempts to carry his plans to execution, he consequently died poor. If virtue consists in being useful to our fellow citizens, perhaps there were few more virtuous men than Mr. Craig”