Tag: Booker’s

History Along the Knob Creek 2001

History is tricky. It’s written by the winners and often overly romanticized by the survivors as they remember the good and forget the bad in the harsh light of present difficulties. And when you throw alcohol into the mix things can get even murkier. Take the modern obsession with all things Pre-Prohibition. From the style of the bar, to the bartenders uniforms, to the whiskey being poured, at every step of the road the booze industry is proud to be returning things to their turn of the century glory.

Yet, despite the romance of Prohibition speakeasies and Pre-Prohibition style and quality, that “style” and “quality” was all over the map. The quality issue was first addressed with the Bottled In Bond Act of 1897, but even though the term “Bourbon” being used as early as the 1820’s, what made a whiskey a “Bourbon” wasn’t truly codified into law until the Bourbon Act of 1964. So what they hell does “Pre-Prohibition style” even mean? Unregulated? Undefined?

While this elusive style might not mean anything on its own it can serve as inspiration. And if anyone should have an idea of what Pre-Prohibition whiskey tasted like Booker Noe would have been the one. The grandson of Jim Beam and the Master distiller at his grandfather’s distillery since the 60’s, Booker’s pre-Prohibition inspired bourbon, Knob Creek, rolled out in 1992.

log-cabin-KC.gifNamed after the stream that ran along Abraham Lincoln’s childhood home in Kentucky, the bottle was modeled after turn of the century apothecary bottles with the label inspired by the tradition of wrapping bottles in newspaper at the distillery. Knob Creek was originally an age stated 9 Year Old bourbon bottled at 100 proof. The age statement has been dropped in the past few years but the brand still claims extra aging compared to the companies other small batch whiskies. So in this case pre-Prohibition style would seem to mean longer aged and higher proof, which is almost the exact opposite of what those early whiskies would have been.

Knob Creek was one of Booker’s babies. He continued to oversee the brand until he continued another family tradition and handed the title of Master Distiller and production of the brand over to his son Fred Noe in 2001. Which is how we ended up with the aptly named Knob Creek 2001 Limited Edition.

The Knob Creek 2001 was made from some of the last barrels ever laid down by Booker and then finished by Fred. It’s a passing of the torch in bottle form. And this excited the Bourbon nerds, understandably so. The other bottling to come out of the last of Booker’s barrels was last years Booker’s Rye, which turned a lot of heads and was named Jim Murray’s Whiskey of the Year. Those are some big shoes to fill.

images.jpgWhat set the Booker’s Rye apart was the age and a unique mashbill. The Knob Creek 2001 certainly has the age, at 14 years old it clocks in a good five years older than the old 9 year, but there’s no variation on the mashbill, simply different batches. This leaves a through line connecting it to the standard issue Knob Creek because no matter what batch you pick up all of these bottles are unmistakably Knob Creek: powerful, with pistachio, walnut, sweet oak and that unmistakable Jim Beam yeast.

As for the differences, Batch #1 dials up the vanilla, caramel, and maple leaving the middle of the palette sweeter with the barrel and age showing up again on the finish. Batch #3 goes the opposite way with massive, dry tannin, heavy oak, and extremely dry mouthfeel. Batch #2 walks the line between the other two rather well.

In the end this is just bigger, larger, and older Knob Creek. That’s not necessarily my cup of tea but as a changing of the guard it makes sense. Booker was a larger than life figure in the Bourbon world and his impact on the modern industry is arguable as big as his grandfather Jim’s. To me whiskey is bottled time, bottled history. And this bottle is a touch of liquid history. Only time will tell how big a piece of history it really is.

Booker’s: Lost In Imitation

Lost in Imitation.

There is an idea that new adaptations of old work, work that inspired countless imitators, will tend to resemble the imitators more than the original. Think of how the Frankenstein Monster has become a shambling, mute zombie thanks to the 1930s movies despite the original character being verbose, intelligent, and vicious.

Booker’s is an old school classic of the Bourbon world but it’s not an ancient brand. Named for and started by the legendary grandson of Jim Beam, Booker Noe, the brand started out as a gift from Booker to close friends in the late 80s. It proved to be such a hit that it was released to the public in 1992 and it hit all of the right buzz words: Cask Strength, Non-Chill Filtered, Small Batch, 6-8 year old, Straight Bourbon Whiskey.

Except that in 1992 none of these were buzzwords, because bourbon was not buzz worthy. It was barely drinkable in most people’s eyes so this undiluted, turbo-charged whiskey emerging onto the shelves with a $40+ price tag must have seemed like madness. But people fell in love with it. Each batch offered something familiar yet different, all variations on a theme. It didn’t hurt that Booker Noe was one of the first “Celebrity” Distillers. It was the force of his personality and vision that made the brand a success.

Fast forward twenty-five years later and Barrel Strength whiskey is the hot commodity. Booker, the brand and the distiller, was a trend setter. Any bartender or whiskey enthusiast that came of age in the past 20 years has had Booker’s. But in this world of seemingly endless new options most don’t keep a place on the back bar for it. The premiumization of whiskey has driven bartenders and collectors to the next hot commodity, or name, or special release.

Now the trailblazer is reimagining itself in the image of what came after. Starting in the New Year Booker’s Bourbon is going to be nearly doubling in retail price with the number of batches being released annually being reduced from six to four. That’s a massive and immediate shakeup for a long established brand. It’s also following in the path of its imitators by increasing price and reducing supply.

On the one hand, it’s easy to understand this thought process from the higher ups at Beam Suntory. They see younger brands, many of them simply sourced whiskey, going for double or triple the price of Booker’s and want to position themselves against that. There’s also the desire to differentiate their owns brands. Their Small Batch Bourbon Collection (Knob Creek, Basil Hayden, Baker’s and Booker’s) all sit comfortably next to each other in price so there’s no drive towards one brand or the other. All of that makes sound business sense but the cynical view is equally as easy to see. The Booker’s Rye sold out immediately at $300 and won more awards than the Booker’s line has seen in years so it’s hard to not feel like Beam Suntory isn’t just seeing dollar signs.

The real question ends up being, is Booker’s a $90-$100 bottle? If it sells at the price it sure is. The problem is that Booker’s ubiquity also makes it forgettable. Like most of the mainline Beam offerings there’s nothing that makes it stand out. Even from the other members of the Beam family. Jim Beam Whiskey always tastes like Jim Beam Whiskey, no matter what label name they slap on the bottle. And that’s a great positive or negative depending on your point of view. That’s what gave Booker’s its edge, the raw unadulterated flavor of Beam. The last batch of the year “Noe Hard Times” is Booker through and through. Huge oak, vanilla, a massive heat at 127.8 proof, a toasted nuttiness, and that unmistakable bready Jim Beam yeast. It’s a great Beam Bourbon but I’d be hard pressed to call it a $100 bottle.

But while I can, as this incredibly trying year of 2016 draws to a close, I’m going to raise a glass of the past to toast the future. An act that I seem to repeat with more regularity, because change it isn’t a comin’, change has done come.