Whiskey Wednesday: Hitting Johnnie Green’s Stride
Johnnie Walker is a striding behemoth, straddling the world as the number one selling Scotch whisky brand. It’s so popular that “What makes Johnnie Walker Blue the best?” is a Google search autocomplete. It’s so popular that due to knockoffs and literal bootlegs there are more bottles of Johnnie Walker Black Label sold in India every…
Orphans. Orphans as far as the eye can see.
Rhetoric: -language designed to have a persuasive or impressive effect on its audience but often regarded as lacking sincerity or meaningful content. Let’s say you’re a major spirits company. Let’s even say you’re the largest in the world in fact, and in the late 90’s you divest yourself of all of you major American whiskey…