Whiskey Wednesday: Teeling’s 24 Year Old Single Malt Award

Awards are a fickle thing. Being the “best” is an arbitrary construct that essentially says that something followed the rules really well. Without a larger context the sentence “an Irish Whiskey wins best single malt in the world for the first time” doesn’t carry any meaning even if it is 100% factually accurate. Which it is. 

In March of 2019 the World Whiskey Awards, presented by the thedrinksreport.com, announced the Teeling 24 Year Old Irish Single Malt whiskey as the Best Single Malt in the world. Much of the conversation after this announcement was how Ireland had won an upset victory over Scotland, the home of Malt Whisky. Especially since an Irish Whiskey had never won this award before.  

But the World Whiskey Awards have only been handed out since 2012. Meaning there haven’t been many opportunities for an Irish Whiskey to make the list. Also, in 2014 the same awards selected a Taiwanese whiskey as the best single malt so there was already precedent for Scotland not being the top dog. 

It’s easy to see the headlines as mere clickbait but there’s a deeper story. Ireland isn’t traditionally associated with Single Malt whiskey, for a wealth of historical reasons, so they’re not going to traditionally win single malt whiskey awards. And while Irish Single Malt has been made for centuries if anyone was going to win an award it was probably going to be the Teeling’s.

The Spirit of Dublin

The Teeling family first got into the Irish Whiskey game in 1782 when Walter Teeling established a distillery on Dublin’s Marrowbone Lane, an epicenter of distilling at the time. This original distillery was eventually purchased by William Jameson & Co., cousins of the more famous John Jameson. This original distillery was shuttered in 1923 as economic woes began to systematically destroy the Irish Whiskey industry. In fact, by 1976 every single distillery in the city of Dublin had shut its doors. Then in 2015 Teeling reestablished itself in Market Square, not far from the family’s first distillery.  

Now, if you’re paying attention you’re probably asking, “How does a four year old distillery win an award with a 24 year old whiskey?” and the answer reveals another layer.

The new Teeling Distillery was founded by John Teeling and his sons, descendants of good ol’ Walter, and it was not his first time starting new Irish Distillery. In 1985 John purchased an old industrial alcohol production plant in Cooley and began converting it to an actual whiskey distillery. It reopened in 1987 as the Cooley Distillery and was the first “new” distillery in Ireland in at least a decade. 

Over the next several years the Cooley Distillery gained a reputation for quality and excellence in style. One of those being a distinctly Irish style of single malts. The Tyrconnell has always been one of my favorites, winning the International Wine and Spirits (IWSC) Gold Medal in 2004. They also gained a cult following with the Connemara, a peated Irish Single Malt, and the distillery quickly became a go to source for the slowly growing segment of drinkers looking for Irish Single Malt. After winning “Distillery of the Year” from the IWSC in 2008 and then the same award from Malt Advocate Magazine in 2010 the distillery was sold to Beam, now Beam Suntory, in 2011. 

With all of this old Cooley whiskey I assumed that this bottle was old Cooley malt but after talking with people who know more about these things than I do it turns out that this is actually old Bushmill’s Single Malt.

As part of the sale Teeling kept 16,000 barrels worth of whiskey from Cooley and used that stock to establish the new Teeling brand in 2012, quickly followed by the new Dublin distillery three years later.

With all of this old Cooley whiskey I assumed that this bottle was old Cooley malt but after talking with people who know more about these things than I do it turns out that this is actually old Bushmill’s Single Malt. This adds yet another layer to the story as trying to pick apart who distilled, blended, aged, and otherwise had a hand in this whiskey over the years.

Here is a family, accustomed to winning awards winning another award on a whiskey that seems to have a foot in almost every part of the active Irish Whiskey world.

Whatever its providance the whiskey itself is a 24 Year Old Single Malt Irish Whiskey distilled in 1991. It was first aged in ex-Bourbon barrels before being married and further aged in ex-Sauternes casks. How much time it spent in each barrel type is unknown. Only 5000 bottles of 92 proof (46% ABV) non-chill filtered whiskey were produced, meaning that even if it wasn’t the best it’s still one of the rarest and oldest Irish whiskies on the market.

NOSE: Orange Zest, apricot, a slight nuttiness, and a bittersweet chocolate 

PALETTE: Honey and malt, bright stone fruit, leather, caramel and a sprinkle of saltiness 

FINISH: A long mellow finish that leans into the saltiness and the Sauterne finish 

After all that, is this the best Single Malt in the world? I have absolutely no idea. It certainly falls into the rich flavors that I expect from old, indulgent malts yet it also presents a few flavor curve balls and is surprisingly alive which helps it stand out. 

This is a malt that is relying on the past while building a future. It’s caught between multiple worlds and you can almost taste the journey it’s been on. Best may be a matter of opinion meant to generate buzz but the more I’ve learned about where this whiskey comes from the more interesting it’s become.

Redbreast and the Irish Behemoth

For all the talk of the growth of Japanese whisky and the revival of American Bourbon and Rye the words “explosive growth” can only truly apply to Irish whiskey. This trend shows no sign of slowing down with sales expected to double by 2020. Those are some staggering gains so why doesn’t it get the same kind of geeky love that, say, a Yamazaki does? I’d say it’s because for many of us Irish whiskey isn’t a category. It’s just Jameson.

Irish whiskey has traditionally lived and died with the American market. American Prohibition was so devastating that 400 brands made by over 160 distilleries turned into essentially three brands and a whopping four distilleries. And while you may have heard of John Power and Cork Distilleries what you’ve drunk is Jameson.

You’ve drunk a lot of it. In 2014 Jameson sold nearly 18 million liters in the U.S. alone. It’s closest competitor, Bushmills, sold a paltry 1.3 million. Jameson accounts for 63% of the global Irish whiskey market. It’s a behemoth.

You may be asking, if Jameson is such a monster and there are only four distilleries cranking out all of this liquid then where are all these craft Irish whiskies coming from? The answer is Jameson. Or more accurately Irish Distillers who are the massive Irish whiskey conglomerate.

While on this side of the pond growth is being fueled by the proliferation of “craft” distilleries creating a wide range of diverse products, in the Irish segments growth and innovation is being by the big boys. And let’s not kid ourselves it’s a business decision. Premium and super-premium Irish whiskey sales have grown by nearly 600% since 2002. Which is a much more impressive way of saying no one drank it at all and now they drink it a little. They’re creating their own market, and they’re not doing it for the little guys.

That doesn’t mean it’s bad whiskey by any means. In fact I truly believe that there are Irish whiskies that can measure up to the best in the world. Look at Redbreast. It’s an example of understated elegance. The brand goes back to possibly 1903 but certainly 1912 where it was bottled by Gilbey’s using whiskey sourced from the Bow Street Distillery in Dublin, which was, you guessed it, the home of Jameson Irish Whiskey.

In the 1971 Irish Distillers decided to close all of their Dublin distilleries and consolidate their operations at a New Midleton Distillery in Cork. This lead to a disruption in supply and eventually Gilbey’s sold the rights to Redbreast to Irish Distillers in 1986. It seemed like the end of the brand but it was reintroduced in 1991 still boldly 12 years old. In a whiskey world where age statements and brands are disappearing every month the core Redbreast has never lost it’s age statement. In fact, it’s grown over the years with the introduction of a 15 year, 21 year (which is simply stunning) and even a 12 year old cask strength. Where others are contracting they are expanding.

The latest edition to the family is the Lustau Edition. It’s the same Redbreast formula: Pure Pot stilled, made from a blend of malted and unmalted barley (we can talk about the historical reasons for that later) but rather than just the bit of sherry influence carried on the standard 12 year, this whiskey is finished in first fill Lustau Olorosso Sherry casks pulling all those sherry notes to the forefront. It is rich, creamy, with a dark fruit and fig note wrestling with nougat and candied fruit. It is a lively whiskey.

At first the lack of age statement may seem like a step backwards but this Lustau Edition isn’t replacing anything. The 12 year isn’t going anywhere, this is simply an expansion. It is a way to experience and highlight many of the subtleties that exist in the Redbreast line. It is also an experiment.

Experimenting costs money and Jameson is almost certainly footing the bill on this experimental expansion. Big doesn’t always mean bad, just as craft doesn’t always mean good. Experience is one thing you can’t teach and it’s something that the craft distillery world is going to learn the hard way. The folks at Redbreast have already got it down.