Quarantine Bottle Kill #8: Kilchoman Sauternes Cask Matured (2016)

It feels like the quarantine weeks are quickly going up in smoke. That’s probably because half of the home bar is Islay Whisky right now. Is that a forced transition? You bet it is.

I thoroughly enjoy heavily peated whisky. I often use Octomore as an example of just how good a Scotch Whisky can be and it doesn’t get any peatier, or more over proof, than that. Yet for all my love of the smoke finishing a bottle of heavily peated whisky rarely shows up on my list of achievements. That’s because drinking an Islay is a state of mind.

Drinking a good Islay transports me to rocky ocean beach in the evening. The campfire has just sputtered out and there’s a hint of rain in the air. But for now I can see the stars and wonder about my place in the universe.

Unlike its Highland brothers the island of Islay firmly embraces the one trait most people claim to hate about Scotch: the peat. Being aggressively peated, Islay Whiskies have an earned reputation of being an acquired taste. Sipping on a truly great peated whisky cause the taste buds to expand, the mind to slow, and an introspective nature to descend on the evening. At least it does for me.

Millions of drinkers across the globe have acquired this taste which have given Islay Scotch a cult like following. They are devoted but it does make it hard to break into the old boys club.

Enter Kilchoman. The first new distillery on Islay in 124 years this distillery, and its whiskies, came out of the barrel swinging. They began production in December of 2005 with their inaugural three year old whisky released in 2009. Since then they have racked up an impressive reputation and managed to take a seat at the clichy Islay table. They are also one of only a handful os Scotch distilleries using traditional floor malting on site as well as growing all of their barley on Islay at local farms.

One of the nice things about being the new kid in the old club is there is no tradition that you must adhere to. This gives Kilchoman a lot of room for experimentation. Like with their Sauterns Cask release. There have been a few different release but this was from their first offering in 2016.

Distilled in 2011 and bottled in 2016 this this 5 year old malt was completely aged in ex-Sauternes wine casks. Now, I clearly have a thing for malts that are finished in wine casks. So, how does a fully wine cask matured malt measure up?

NOSE: Buttery, with a hint of dried oranges and a misting of peat and sea salt
PALETE: Sweet apricot, caramel, honeysuckle, baking spices, and a salinity melding with a wonderfully balanced smoke
FINISH: Lingering, long clean, with a touch of sweet exhaling into a mouthful of smoke

This is a beautiful dram that is again an adventure and an experience. It transports while drinking. The experience also takes me back to when this bottle was purchased. 

It was 2016 on my first ever trip to Europe with my brand new partner who has stayed with me all these years. So much has happened since then but as the last drops slide from this bottle after four years I will cherish every experience this dram has given me and every moment between purchase and completion.

Quarantine Bottle Kill #5: Longrow Red 11 Year Cabernet Sauvignon Cask

Just because we’re in quarantine doesn’t mean that there can’t be a theme. Aside from sparking joy by eliminating bottles from the booze cart that is. So next up on the quarantine bottle list is the cousin to the last, the Longrow 11 Year Red: Cabernet Sauvignon Cask.

For all single malts produced in Scotland the brand must be identified with the distillery. Hence the Macallan whiskey being made at the Macallan distillery, the Jura at Jura, Laphroaig at Laphroaig, and so on. This seems intuitive yet it’s absolutely not how things are done here in the US. While there are a few eponymous distilleries most of them produce dozens of other brands as well. For example, Jim Beam not only produces Jim Beam but Bookers, Knob Creek, Basil Hayden, Old Overholt, and the many variations there of. 

This makes Longrow rather unique as it’s brand but not a distillery. Part of the reason this is allowed under Scottish law is that the brand is intrinsically understood to be produced at Springbank Distillery and the name of the distillery appears on every bottle. Larged embossed letters proudly proclaim “Springbank” above every label. But also, the style of Longrow is drastically different than its cousin allowing for a true separation and not just a label change on the same liquid.

Longrow, unlike Springbank, is heavily peated. There is actually a scientific way to measure the “peatiness” of a Scotch. It’s called Parts Per Million, or PPM, and is used to determine the phenol level after kilning but before distillation. Essentially the longer the malted barley is exposed to the peat fire during kilning the higher the peat and PPM. Longrow clocks in at 50 PPM which means it’s technically even peatier than the notorious peat bomb, Laphroaig which clocks in at 40 PPM.

So, here is a heavily peated Campbeltown Single Malt with less than a hundred casks produced every year at a non eponymous distillery. If that’s not enough to peak your interest then the Cabernet Sauvignon Cask will. Every Longrow Red release spends some of its formative years in a red wine cask, similar to the recently emptied Springbank Burgundy. For this release it spent the first seven years in ex-Bourbon barrels and the last four in a Cabernet Sauvignon cask.

To cap it all off the Red is bottled at Cask Strength clocking in at a whopping 104 proof meaning none of those big flavors are lost.

NOSE: Assertive smoke, raspberry, cherry,
PALETE: Leather, sea salt, smoke, darker fruit, blackberry, a touch of sweetness and a strong tannic backbone
FINISH: Long and dry yet juicy. Reminiscent of sea air with those red fruits returning.

This is a complex little dram. There’s a beautiful salinity that provides the throughline for Longrow while the tannin and the fruit lent from the Cabernet Sauvignon cask shines through at almost every level without being overwhelming. Surprisingly, I actually enjoy this one with a little water in it. The high proof gets in the way of some of the more delicate flavors that I really enjoyed in the Springbank Burgundy that are also present here.

All in all, this bottle actually feels like a perfect quarantine metaphor: subtle yet aggressive, complex yet needing a bit of hydration, and packing a hell of a punch.

Quarantine Bottle Kill #3: Springbank 12 Year Cask Strength Burgundy

Springbank has always been a fascinating distillery to me. I intellectually love them. They are one of the last great Campbeltown distilleries. Located on Kintyre Peninsula, Campbeltown was once known as “the whisky capital of the world” with 28 distilleries packed into its borders. Today a measly three remain with one of them, Glengyle which produces Kilkerran, only releasing a single malt again starting in 2012.

All of this is to say that there is no Campbeltown “style” but when people refer Campbeltown style they are almost inevitably referring to the Springbank style. Especially since Springbank produces three distinct single malt brands: Longrow (peated), Hazelburn (triple distilled), and the eponymous Springbank.

What’s interesting to me is that the standard Springbank Single Malt isn’t particularly interesting to me. Love the history of the region and I love the nuances that make it a distinct malt but it’s never something I needed to keep a bottle of on the shelf. The Wine Cask finishes however are a different story.

Springbank releases a special edition 12 year old cask strength once or twice a year. These are usually met with great acclaim but the ones that truly peak my taste buds are their wine cask finished releases. The subtly and creaminess of the standard Springbank style plays wonderfully with the tannin and juiciness added from a used wine barrel. There’s also less of the sweetness that is associated with sherry or port cask finishes. Where sherry and port can often become the defining characteristic of a malt, here the red wine melds into the base flavors creating something larger than the sum of its parts while not overwhelming any part of it. 

These bottles tend to sit on my shelves begging for a special occasion and now every night ends up as a special occasion so let’s pour out this 12 Year Old Burgundy Cask.

This special release was bottled in 2016 at 107 proof after being aged in 1st Fill Burgundy Barrels and is everything I love about these style of releases from Springbank.

NOSE: Golden Raisin, Raspberries, Black Currant, Vanilla

PALETE: Plum, Apricot, Sea Salt, Leather, Honey, with a massively creamy mouthfeel

FINISH: Long, dry, slightly peppery, and a lingering oak

This is a truly breathtaking bottle. Literally, the proof, the flavors, the mouthfeel take my breath away on the first sip everytime I come back to it. And now it’s time to take the bottle away. Another sacrifice to social distancing.

Whiskey Wednesday: Hitting Johnnie Green’s Stride

Johnnie Walker is a striding behemoth, straddling the world as the number one selling Scotch whisky brand. It’s so popular that “What makes Johnnie Walker Blue the best?” is a Google search autocomplete. It’s so popular that due to knockoffs and literal bootlegs there are more bottles of Johnnie Walker Black Label sold in India every year than are actually produced for the entire world.

            With this level of popularity the level of disdain and outright backlash for Johnnie Walker that abounds is almost inevitable. Something so popular could never actually be good. Yet, amongst its vast palette of labels there abides a quality and constancy that’s earned its place on back bars across the globe. It also contains one of my all time favorite colors and bottles: Green.

            Johnnie Walker, the Scotch Whisky, began its long walk in the 1819 when the father of John Walker, the actual Scotsman, died. The family sold their farm and invested in a grocery in Kilmarnock, Scotland in 1820. Grocery stores were a different breed in the 1800’s and many grocers would make their own house blends of whisky. This became much more prominent after the Excise Act of 1823 deregulated many of the laws on the distillation of whisky and more importantly greatly reduced the taxes on distilling and selling. In short order the teetotaling John Walker was selling his own blended malt whisky called Walker’s Kilmarnock Whisky. John passed away in 1857 leaving the company to his son Alexander Walker who would usher in the beginnings of the company’s global dominance.

This rise in popularity began with another act completely outside of Alexander’s control, the Spirit Act of 1860. For the first time it was now legal to blend malt and grain whiskies together, thus creating the blended whisky style that is the core of Johnnie Walker, as well as the vast majority of worldwide Scotch sales.

Alexander also took advantage of the newly arrived railroad to make connections with shipping captains to create a larger distribution network. This expanded shipping reach combined with a more approachable, lighter style of Scotch whisky literally made inroads with new drinkers.

            The increase in global shipping also led to the development of the iconic square bottle in 1860. The square shape allowed more bottles to fit in the standard shipping containers as well as greatly reduced breakage during transit. Alexander was also responsible for tilting the label at its jaunty angle across the bottle allowing for larger print as well as making the bottle more recognizable from a distance.

            It was the Third Generation of Walkers that added the final touch with a rebranding in 1909 that first saw the “Striding Man” added to the labels. They also had the companies three blended whiskies officially renamed to White Label, Red Label, and Black Label. The White Label was dropped during World War I but the Red and Black remain the core of Johnnie Walker to this day.

            With demand for Johnnie Walker Scotch spread across 120 countries the company began purchasing single malt distilleries to ensure  consistent supply and blends.  Beginning with Cardhu in 1893, they followed it up with the Coleburn Distillery, The Clynish Distillery and Talisker, before capping it off with the legendary Mortlach Distillery in 1923. Then in 1925 the company joined Distiller’s Company, which was purchased by Guinness in 1986, which then merged with Grand Metropolitan in 1997 to form Diageo, the largest liquor conglomerate in the world. 1997 is also an important year because it marks the reintroduction of Blended Malt Whisky to the Johnnie line up. Originally called Johnnie Walker Pure Malt my favorite bottle received its chromatic designation as Green Label in 2004.

            In a lot of ways the Green Label is a return to that very first John Walker blend. Being a blended malt it is comprised of completely single malt whiskies, which means none of the grain whisky that Alexander introduced and the helped spread the brand across the globe. Diageo is vague on the specific details, listing it as a blend of malts from the Speyside, Highland, Lowland, and Scottish Isle malts which is essentially saying it’s made up of Scotch from Scotland. But digging deeper you can find the names Cragganmore, Linkwood, Caol Ila and Talisker as the primary malts. It also carries a 15 year age statement, meaning the minimum age of every malt in the blend is at least 15 years old, making it one of the oldest constantly available Johnnie Walker blends.

            In a lot of ways this blend is at the root of Johnnie Walker’s history which is why it’s so surprising to me that it’s always felt like the redheaded stepchild of the family. It was “discontinued” in the Western markets around 2012 with plans to focus the brand in Asia. A massive shift in Chinese regulations brought the brand back globally in 2016. Yet it is still often passed over, ironically, because it isn’t as ubiquitous as the Black and Blue.

            Or maybe it’s a victim of Johnnie’s success. The sun never sets on the empire of Johnnie Walker yet it is an empire built on that addition of grain whisky to its single malt base. It’s a lighter style with more mellow flavor and the Green is rich and almost overly opulent in comparison. Someone who enjoys Black label might not find the Green to be their cup of tea. On the flip side the type of drinker that would truly love an aged-stated, blended malt is probably also the kind to turn up their noses at the mere mention of Johnnie’s name.

            Or maybe it’s that people still don’t truly understand what a blended malt is. It’s a misunderstood style just like Green Label is a misunderstood bottle. But the fact that it is so misunderstood and overlooked just makes it all the more endearing to me. I’ll gladly quaff a dram when I can find it.

NOSE: A light touch of seaside smoke, vanilla, dry oak and baking spices

PALETTE: Decadent and rich. Raisins, dried plums with a touch of that seaside air and a whiff of sherry. Slightly nutty, with a bright mid palette.

FINISH: A relatively quick, clean finish that leaves a lighter impression that the rest of the experience. It ends with lingering oaky sweetness mixed with a hint of smoke.

Open Bottle: Nineteen Eighty-Four JURA

“Who controls the past controls the future. Who controls the present controls the past.”

Released in 1949 George Orwell’s masterpiece Nineteen Eighty-Four often feels as alive and resonant as it must have when it was first published. Reading the headlines it feels like doublespeak, Big Brother, and New Speak have leapt from the lexicon of the theoretical into the mundanely of reality.

What was once meant as a cautionary tale has instead become the blueprint for how entire organizations operate.

The world has become vastly interconnected since 1984 and people are starting to realize how small a piece of the global whole they actually are. Some have risen to the challenge and sought to make their corner of that cold, distant expanse warm and welcoming. The seek to grow their communities.

Others, however, have become jealous of their small portion and rather than growing they shrink. They shrink from responsibility, from compassion and not only do they personally shrink they seek to diminish the world around them. To force the world to be smaller, leaving no room for those that are different or for those who seek an equal share in the world in which we must cohabitate.

Not exactly light, whisky sipping, thinking but these are thoughts that are constantly on my mind these days and were brought into sharp focus when presented with a dram of Jura’s 1984 Edition.

The Isle of Jura lies off the North-East shore of Islay, has one road, one pub and one distillery, the eponymous Jura. Orwell described the island as “extremely unget-at-able” which remains very true to this day. It was at the “unget-at-able” locale that Orwell wrote the bulk of Nineteen Eighty-Four while incredibly ill with tuberculosis fro 1947-1948. It’s this act of creative output that Jura is honoring with the 1984 Edition.

Casked in 1984 and bottled in 2014 this 30-year-old single malt was aged in ex-Bourbon, Amoroso (cream) sherry, and Apostoles Oloroso sherry casks. Only 1,984 bottles were released world wide making it a rather limited release. This is a lot of attention to detail to pay homage to an event that happened when the distillery didn’t exist.

The distillery was built in 1810 but fell into disrepair at the end of the 19th century. It wasn’t rebuilt and operational again until 1963. So there is clearly a bit of a marketing gimmick tied into this release, which is nothing new to the spirits world, and unlike most gimmicks this whisky is a phenomenal product.

NOSE: The nose is rich, redolent in those sherry aromas with nutmeg, dark dried fruit, raisins, and a noticeable touch of the sweet.

PALETTE: Deep cherry and candied orange peel. There’s also a hint of roasted peaches with a large dollop of honey and, of course, oloroso sherry.

FINISH: The dram has a medium finish that lingers with a surprising amount of spice for how sweet it starts, leaving the dry baking spices and a touch of dessert.

I don’t care what your marketing angle is as long as it’s true and the product is good. And this product is exceptional. The story being crafted is a bit forced but it is also clearly the result of a small community taking pride in its past and continuing to build for its future.

It is perhaps unfortunate that Orwellian thoughts float through my mind while sipping on this malt but then again the age that we live in requires us to be active participants in the world around us, even when just sipping on a whiskey.

Education is the best tool we have to enact change and I, for one, would not have known that George Orwell wrote Nineteen Eight-Four on Jura with out this bottle. With out this bottle I wouldn’t have spent a week researching and reflecting on the themes of a book I haven’t read since high school. Not only was I researching but I was also reexamining these themes in the light of the modern world and my adult experiences.

We must stand up, we must think for ourselves and not simply walk the party line. We must not become orthodox for, “Orthodoxy means not thinking–not needing to think. Orthodoxy is unconsciousness.”

 

P.S. VOTE

Whiskey Wednesday: Islay Barley

When you think of whisky and what gives it it’s flavor what springs to mind? Is it the mashbill, the barrel type, the aging location and length? Chances are good terrior didn’t spring to mind but the team at Bruichladdich would like to change that.

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Bruichladdich is a distillery that blends history and modernity. Founded in 1881 the distillery was, at the time, the most modern distillery on the island of Islay. It wafted in and out of popularity until the distillery was mothballed in 1994 for being “surplus to requirements.” It gained new life in 2000 when it was purchased by a group of private investors who dismantled and revamped the entire distillery once again making it one of the most modern distilleries on the island. They also brought with them a lot of experience in the wine world including a deep reverence for terrior, a reverence that has survived the distilleries sale to Remy Cointreau.. They also made two great decisions in their early days 1) hiring the legend Jim McEwan to be their master distiller and 2) deciding to actually grow barley on the island of Islay.

Scotch does not require the barley to be Scotch. To be Scotch that barley needs be distilled in Scotland not grown there. This is very reflective of the mentality that terrior doesn’t matter in whiskey. It’s not that distillers don’t care about the quality of the barley but rather that with so many other factors effecting the final product the terrior was way down the scale of importance, especially once the economics of scale set in.         download-1.jpg

The early days of whisky making were a local affair. A farmer had excess crops, they distilled them to preserve the grain, and sometimes managed to sell some of the spirit for extra profit. Many of these farm distilleries were successful enough to grow into commercial affairs but most did not survive the true industrialization of the spirit industry in the early 19th century. This was when improvements in technology and more interconnected trade allowed whisky making to become a large scale, commercial endeavor.

While there is some evidence that there was barley being grown on Islay before this time the advent of these large distilleries made in commercially unviable. These new distilleries were also all on the coast where they had their own piers or shallows where a flat-bottomed boat could dock. This made it more economic for these distilleries to import cheap grain from the mainland and export whisky.

As these distilleries continued to grow they also out grew the ability of the island to grow enough barley for them. There just simply isn’t enough land to supply all the barley these industrial distilleries need, so the farmers stopped growing the barley and turned to more economically advantageous pursuits.

Bruichladdich changed all of this in 2004 when they partnered with a local farmer named Raymond Stewart at Kentraw Farm on Richard Macaeire’s Foreland Estate on the Rhines. Raymond grew barley and Bruichladdich distilled it. The first release of the Bruichladdich Islay Barley was released in 2010. Each release is dated with the year of the barley’s harvest and labeled with which farm it called home.

Some of these releases have been stunners, the 2007 Rockside Farm is something I wish I’d squirreled away a few bottles of, but growing barley on the island of Islay is extremely finicky. The 2009 and 2010 releases of Islay Barley were blends of several farms. Still distinctly labeled but you can’t help but feel that the strong idea of terrior is running into the old problem of supply.

This blend of farms may be a temporary hiccup as the Islay Barley series has expanded. Bruichladdich divides its products into three core lines: Bruichladdich (unpeated whiskey), Port Charlotte (heavily peated whisky), and the Octomore (experimental, cask strength, super heavily peated whisky). The Port Charlotte is also utilizing a blend of farms but the Octomore is not. But then again the Octomore has always been a unique case with all of its barley coming from the farm of Octomore a mere 2 miles from the distillery.

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In the end, these are whiskies that are still evolving. Not just with different bottlings from year to year but also in terms of the process of making the whisky. And they are hit or miss. Barring the previously mentioned Rock Hill Farm the Bruichladdich Islay Barley releases have been interesting at least but the Port Charlotte’s have always fallen flat for me. I’m inclined to think that it’s because of the peat adding one more layer of obfuscation between the original barley and the finished whisky. The Octomore Islay barley however is a stunning beauty of a whisky with a layered elegance and subtle floral quality the belies its status as a cask strength monster and is one of the most heavily peated whiskies in the world.

Bruichladdich is the first Scottish distillery to put such a laser sharp focus on the terrior. They are experimenting and finding new boundaries inside of one of the most heavily defined spirits in the world and for that they should be applauded. Whether this experiment continues to grow and leave its own terrior on the whisky world or if it succumbs to the economics of industrial scale production has yet to be seen.

 

Whiskey Wednesday: Compass Box Directions

There are things that I love and there are things that I intellectually love. There’s a Venn Diagram where these two worlds merge but the edges are blurry and unscientific. Compass Box falls squarely in the grey area of these circles.

Over the past 17 years Compass Box has certainly marketed themselves as the hip, bad boys of the Scotch world while simultaneously pushing for greater education, transparency, and innovation in the category. As in so many things these days, the nerds have become the cool kids.

Founded in 2000 by former Johnie Walker marketing director and fellow American, John Glasser, Compass Box labels themselves as ‘whiskymakers’ a term the fully admit they made up. To them a whiskymaker is someone who “feels a need and an obligation to make things better – to ask questions, to challenge, to experiment.” In a traditional sense what they are is a blending house, not dissimilar to Johnnie Walker. They source whisky, both grain and single malt, from various distilleries throughout Scotland and then blend them together to create something, hopefully, unique and larger than the sum of its parts. Where Compass Box excels though is putting their own spin on the process. However, this personal spin often causes friction with the Scotch powers that be.

In 2005 they were forced to discontinue one of their “Signature Range” blends, the Oak Cross because of the aging process used to create it. Compass box was aging the blend with flat, French Oak staves placed inside the barrel to produce a different flavor, not dissimilar to what Maker’s Mark is doing with Maker’s 46. The Scotch Whisky Association, the trade organization that functions as the defacto Scotch whisky government, felt that this aging process

violated the Scotch Whisky Regulations and in the face of legal action the Spice Tree was discontinued. It was later revived by aging the blend in barrels that had be recoopered to included French Oak barrel heads, instead of barrel inserts. This helped give them an early reputation for innovation, and for standing up to the traditional, closed of Scotch makers.

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This reputation was solidified in 2015 when they locked horns with the ScotchWhisky Association again, this time over transparency.  Compass Box had been shipping informational cards with their blends fully disclosing the source, style, age, and percentages of all of the component whiskies for their blends. The SWA felt that this violated both UK and EU laws, which state that a whisky may only list the age of the youngest whisky in the blend no matter the proportions. According to the SWA if you add a cupful of three year old whisky to a barrel of 50 year old whisky you now must label that as a three year old whisky. This is why blends like Johnnie Walker Blue will hint that there is 30 year old whisky in the bottle but you’ll never find that number actually on the packaging. Compass Box and John Glasser said, that fine will call it three year old whisky but drinkers want transparency and we want to be able to tell them exactly what makes up our bottle.

In another compromise, Compass Box has backed down from mailing out these images.jpginserts, but still makes them available online and they started the Scotch Whisky Transparency Campaign, which outlines their goals and what exactly they would like to see changed in the regulations.

None of this would be possible with out the whisky though. And John Glasser and Compass Box are excellent blenders. Take the Compass Box Asyla from their Signature Range. “Asyla” is plural for asylum and is a blended whisky, comprised of both grain and malt whiskey. Specifically, 50% Grain Whisky from Cameron bridge aged in first fill bourbon barrels, 5 % Malt whisky from Glen Elgin aged in refill hogshead, 23% malt from Teaninich aged in first fill American and 22% malt from Linkwood aged in First Fill American. Can you see how much the nerd it me loves having that information to pick apart?! The final product ends up leading with a light vanilla fruit from the predominant grain whisky with a floral, grassy, and stone fruit character added from the supporting malts. It’s an immensely approachable everyday whisky that I personally recommend for drinkers of Johnnie Walker almost every time I’m behind the bar and I have been for years. That’s part of the problem though, as I see it at least.

Despite years of bartenders recommending the product, and the whisky nerds geeking out I don’t know who’s actually drinking the whiskey. I can’t recall anyone ever calling for it by name. I often wonder if I’ve bought into what amounts to a marketing gimmick of transparency and rebel attitude. It comes into starker focus when you look at their limited releases. They’re clearly thumbing their noses at the SWA with their “Three Year Extravaganza” release which feature less than 1% of a three year old whisky blended into a malt whisky of “undisclosed age” and their recent “Double Single” flips the traditional blenders script of including only a single rain whisky and a single malt whisky blended together. They’re interesting experiments, and clearly push at limitations but it still feels like they’re exploiting the system.

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They get to be the white night. Championing for greater transparency and new regulations while a vat amount of the whiskies for their blends from Diageo, the largest liquor conglomerate in the world who has a vested interest in the status quo. Brag to your customers that you’re fighting for their interests, knowing that it’ll probably never happen, and then thumb your nose at the establishment with cheeky releases while charging establishment specialty prices.

But none of this takes away from the fact that I genuinely enjoy their blends. But I’m still not sure where they fall on the Venn Diagram. Because when there’s so much to be said about a whisky company and a mere 5% of it is about the actual liquid in the bottle maybe that’s why I don’t experience calls for specific Compass Box whiskies. Maybe we’re having the wrong conversation.

Whiskey Wednesday: The Chivas Brothers

Some things seem so ubiquitous, so omnipresent that they become nearly invisible. All of the work, all of the marketing, but most importantly all of the quality that must be present to get them to that pervasive point becomes overlooked and it all just fades into the background. That had been my experience of Chivas Regal until recently.

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No matter how much we preach the gospel of Single Malt Scotch, Blended Whisky is the true king. And if Johnny Walker sits upon the Iron Throne, Chivas Brothers is the King in the North. With the now iconic 12 year blend the market leader in Europe and Asia and over 4.4 million cases of Chivas Regal shipped world wide it’s easy to see how Chivas can be lost in the whisky sea. When everyone is clamoring for the rarest, the newest and the most unique bottlings how could something that sits on nearly every back bar in the world be anything special?

However the history of the brand shows one of evolution, experimentation, massive growth and success.

Chivas traces its roots all the way back to 1801 and small grocery store started by John Forrest in the town of Aberdeen. The Chivas family first became involved in 1836 with James Chivas joining the growing company and by the 1850’s they had responded to demand for luxury whiskey and were bottling their first blends under the name Royal Glen Dee.

Chivas Regal first found a home and an identity in the United States in 1909 with the launch of Chivas Regal 25 year old. The blend became the world’s first true luxury blended whiskey and it was an immediate hit with the New York high society. The brand rode high for several years until WW1 which limited shipping and then the disaster that was Prohibition struck. Almost more devastating to the brand than these events was the selling of the company and offloading its massive whisky stocks, in 1936.

When Chivas Regal was relaunched in the US in 1939 it was introduced as a 12 Year old in an attempt to preserve stocks. The company was then sold again, this time to Seagram’s in 1949. The next year Seagram’s purchased the Milton distillery, renamed Strathisla, which remains the primary malt and spiritual home of Chivas to this day.

Seagram’s took over the Glenlivet Group in 1977 and when Seagram’s went under in 2001 Chivas and the Glenlivet were purchased by Pernod Ricard which consolidated all of their whisky interests, including the Aberlour distillery that was already in their portfolio, under the Chivas Brother’s banner.

The brand has massive stocks to draw on and throughout it’s history hasn’t shied away from experimentation and innovation. For instance, The Royal Salute line was introduced in 1953 to celebrate the coronation of Queen Elizabeth II and is the only line of blended Scotch whiskey that starts at 21 years of age. I’ve been fortunate enough to have the 38 Year Old ‘Stone of Destiny’, named after the legendary coronation stone of the Scottish Kings. It’s full of dark chocolate, dried fruit and a rich finish that rivals many of the high end malts that I’ve had.

IMG_4029.JPG     On a more approachable scale they’ve started producing the Chivas Regal Extra, a Non Age Statement blend designed to recreate the flavors of the original Chivas Regal 25 Year Blend that relies heavily on Olorosso Sherry aging. Then there is the new Mizunara.

The Mizunara is a 12 Year Old blend, but not THE Chivas 12 Year blend, that is finished in Japanese Mizunara Oak. It’s currently a Japanese exclusive but the Chivas Brothers have plans to take it to the global market. Think about that for a moment. Mizunara is some of the most sought after wood in the world right now and Chivas has enough clout and influence to be able to age enough whisky in mizunara casks that their biggest problem with getting into the United States is the difference in bottle sizes between the US and the rest of the world. With all this innovation and history why does it seem to fade into the background of the whiskey drinking consciousness?

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In a way I think their own history is getting in their way. The whiskey nerds and “trend setters” are all fighting to battle for transparency and in depth disclosure of aging and blend components. Just look at John Glasser and how often Compass Box is chastised for disclosing too much information. Finding information on what actually goes into a bottle of Chivas Regal is impossibly frustrating. And while this lack of information might keep that bottle of Chivas from standing out in an increasingly crowded forest, but it doesn’t stop the liquid in the bottle from being of a quality and taste that has earned its iconic place on that back bar.

Whiskey Wednesday: Changing A Pig’s Nose

Consolidation is the name of the game. Every week there is another story of a small or independent distillery being purchased by a bigger player. Most recently Bacardi purchased a minority stake in Teeling Irish Whiskey, Diageo paid nearly a billion dollars for George Clooney’s Casa Migos Tequila, and Pernod Ricard got into the mescal game with Del Maguey. No matter who the players are it always means some sort of change.

It’s not just a story of international conglomerates snapping up fast rising names either. Look at the recent merger of Spencerfield Spirits and Ian Macleod Distillers. Spencerfield was the brain child of Alex Nicol, the former marketing director of Glenmorangie. The company was built on solid, old school blended whiskey labels, like Sheep Dip and Pig’s Nose. They’ve been having explosive success with its Edinburgh Gins, which have become the #1 craft gin in all of Scotland. Alex had close ties with Ian Macleod, the makers of Tamdhu and Glengoyne, sourcing much of the whiskey for the Pig’s Nose and Sheep Dip blends and using their bottling facilities for their brands. As Spencerfield grew a more formal partnership seemed inevitable.

Compared to the massive deals mentioned above this merger is still a small player but it’s a great case study in what this kind of deals can yield. The Spencerfield Brands gain more direct, consistent access to primary ingredients for their brands, while also gaining access to a larger distribution and marketing network. Ian Macleod then expects the brands to continue to show an increase in performance to justify the money spent bringing them into the fold. And that means increased sales. Which means grabbing the attention of new consumers. Which means change.

The most dramatic example is Pig’s Nose. The brand was originally started in the 1970’s but was revitalized by Alex Nicol and is proof that good whiskey doesn’t need to be expensive, or carry a massive age statement. It just has to be made with care. Bottled at 80 proof and made up of a blend of 40% single malts to 60% grain whiskey, the Pig’s Nose has a massively high malt content for a “non-craft” blended whiskey. It’s name comes from the whiskey being “as soft as a pig’s nose” and is a great workhorse (or work pig) in the bar world. The whiskey has a subtle fruitiness that lends a extra layer onto the malty, butterscotch middle while the whole dram remains round and soft. It’s a great cocktail backbone while still enjoyable on its own. And on top of that it was always affordable. It’s a phenomenal sleeper, an unassumingly delightful whiskey.

However, its biggest struggle has always been that it is unassuming. The packagingimages.jpg reflected the nature of the whiskey with a mellow, retro 70’s design. Simple. Clean, but not terribly exiting. And that’s where the change is happening to Pig’s Nose. The packaging is being aggressively overhauled to turn a few more heads. Nothing inside the bottle is changing, but with new liter bottles and a label that still looks classic yet undeniably more hip. It may seem like a small change but it is one that will get people to look past the outside to actually try the whiskey on the inside and ends up being the first label change in a long time that I actually enjoy.

These small changes happen with every brand purchase and merger. What the change is varies from brand to brand and company to company but over time they accumulate, slowly altering the brand until it’s no longer what it was. Sometimes, like with Pig’s Nose, it’s a positive face lift. Other times, it’s a slow loss of quality, or of personality that leads to the brands identity completely shifting. It’s an ever evolving world of spirits but by watching these changes we can see where to throw support and where to abandon ship because they tides they are always a’ changin’.

 

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Whiskey Wednesday: A’bunadh, Aberlour A’bunadh

Bigger is always better right? Just like the old fashioned way is the best way. Or at least that’s what Aberlour has been banking on the past two decades with their A’bunadh releases.

Despite a history stretching back nearly 140 years Aberlour still feels relatively unknown to the wider world. The distillery was founded in 1879 by James Fleming who built an extremely modern distillery for the time powered by a waterwheel driven by the Lour river . Aberlour literally means “the mouth of the chattering burn” and was supposedly named for the ancient Druids belief that the river actually spoke to them. The water for the distillery is drawn from St. Drostan’s Well, which only adds to the mythic nature of the Aberlour’s waters as the well is named after the 6th century Columbian Monk who supposedly used it as a baptismal site. So, like many Scotch distilleries there is a lot of history, myth, and legend involved.

James Fleming operated the distillery until his death 1895 and then the distillery changed hands over the years, being acquired by S. Campbell & Sons in 1945, before being sold to Pernod Ricard in 1974, who updated and expanded the distillery the following year, finally merging  the former Campbell Distilleries with the Chivas Brothers in 2001.

Aberlour is quintessentially Speyside in style and is double cask matured. Unlike the more well known Balvenie line, the Aberlour line isn’t finished in a second style of oak. Instead, the malt is fully matured in ex-bourbon or Olorosso Sherry barrels and once they are finished aging these different barrel styles are batched together. The proportion varies depending on the interation. The 12 Year is 75% Ex-Bourbon, the 16 year is 50/50, and the A’bunadh is 100% Sherry. And while the general line up of Aberlour might be less known the A’bunadh definitely has a cult following. Though it was first released in 2000 the A’bunadh story actually begins with that distillery expansion brought on by their purchase by Pernod Ricard in 1975.

During construction some workers stumbled upon some an 1898 newspaper with a story about the distillery fire that year, wrapped around a bottle of Aberlour from 1898. The workers who discovered the bottle finished off most of the bottle before guilt kicked in and they turned the bottle over to the master distiller, who immediately sent the remainder off to the laboratory for analysis. The A’bunadh is an attempt to recreate the whiskey in that bottle.

“A’bunadh” means “the original” in Gaelicand if the above story is to be believed this is the style of malt the distillery was making before it’s catastrophic fire in the late 1900s. There is no age statement, each batch is blended together from malts ranging from 5 – 25 years old, is non chill filtered, and bottled at cask strength. It is 100% Olorosso Sherry barrel aged and though there is no age statement , each batch is uniquely numbered allowing whiskey connoisseurs, otherwise known as nerds, to easily track the “best” batches.

2017 saw the release of Batch 58 but I’ve still got a few bottles of the 57 hanging around and it lives up to its predecessors. There is a massive amount of all spice and caramelized orange on the nose. There is a massive amount of that Sherry sweetness, melded with orange, dark fruit, a little bitter chocolate and heavy malt. The finish is long and sustained and with Batch 57 coming in at solid 11.42 proof the mouth is left dry and clean afterwards.

Whether or not the A’bunadh actually is like the original malt distilled at Aberlour is rather irrelevant at this point. It has certainly earned its place in the Single Malt hierarchy and deserves a little more love from those of us not constantly dreaming about our next dram.