Whiskey Wednesday: Nikka Days of Our Lives

I love a good story and Nikka Whisky certainly has a good story. A story of both an excellently crafted whiskey but also a phenomenal story in the life of the company’s founder, Masataka Taketsuru. The month of January is especially important to the story of Taketsuru and his redheaded Scottish wife, Rita. So I thought I’d take some time and look at a few of Nikka’s offerings for the rest of January. 

In 1918 Masataka Taketsuru was sent to Scotland by the Settsu Shuzo company to learn how to make whisky from the Scottish master craftsmen. The goal was to learn from the best, return home, and create a Japanese whiskey that would be on par with the best whiskies being produced in the world. The unexpected consequence was Taketsuru meeting Jessie Roberta Cowan, known as Rita, while teaching Judo to her brother Ramsay. 

In a time when “international” marriages were rare the two fell in love. Takatsuru proposed in September of 1919 and the two were married on January 8, 1920, exactly 100 years ago. After the marriage the two moved to Campbelltown where Taketsusru completed his apprenticeship. The two returned to Japan in November of 1920, partially due to Rita’s encouragement. Taketsuru had expressed a desire to stay in Scotland with his marriage to Rita but she disagreed. “We should not stay in Scotland, she said, “We should head to Japan. Masataka-san is living a big dream, a dream to make whisky in Japan. I want to live your dream together.” 

Upon their return to Scotland the landscape had changed. The post World War II depression had set in and the Settsu Shuzo company was no longer financially able to invest in new projects, like whisky making. When he left the company in 1922 he found a job, through a friend of Rita’s, as a science teacher. The following year he was offered a job at Kotobukiya to make whisky. 

The name Kotobukiya may not be familiar to Western ears but the company it grew into, Suntory, certainly is. While Masataka helped them produce their first whiskies from the brand new Yamazaki Distillery his first wide spread release was essentially a failure and Masataka parted way after fulfilling his ten year contract. 

In 1934 the couple founded the Dai Nippon Kaju, Co., literally the “Great Japanese Juice Company, in Yoichi, Hokkaido. The two said the Yoichi, more than any other place in Japan, reminded them most of Scotland. This endeavor was made possible by investors who were introduced to Taketsuru through Rita. Both of the primary investors had family that had taken private English lessons from Rita. With the help of these investors, and the production of many apple products in the early years, Taketsuru was eventually able to release his own whisky in 1940 winning much acclaim over the years and the company formally being renamed as Nikka Distilling in 1952. 

Sadly, on January 17, 1961 Rita passed away at the age of 64. She was buried on a hill overlooking the Yoichi Distillery and Taketsuru engraved both of their names on the tombstone promising they’d be together forever. 

As much as I love a good whisky making love story, I also love duty free shopping. There is always something unique and quirky to be found. But in a world where Japanese Whisky is in ultra-high demand, and age stated malts are disappearing daily even the unique duty-free offerings are drying up. Which is why, on a recent international trip, I was so surprised to find a bottle I had never seen before, the Nikka Days. 

The Nikka Days was released in 2018 and seems to be a response to all of the factors above that are pressing in on stocks of Japanese Malt. It is a blended whiskey made of lightly peated malt and grain whiskies from both the Yoichi and Miyagikyo distilleries. 

The brand says that it has always stood at the crossroads of between East and West, tradition and innovation. Saying that each day is a journey and an opportunity to learn from previous days, and that this whisky embodies that mentality. Hence the name. 

The whiskey is certainly result of the current journey of the whisky world. So how does it taste? 

NOSE: Apple, Orange Blossom, Vanilla, Melon 
PALETTE: White Chocolate, Toffee, Citrus, a touch of smoke, and fresh apples 
FINISH: Slightly sweet, bright, with a touch of creaminess 

It is certainly fitting that apples are so prominent on the nose and palette of this whisky. Ultimately this is a very serviceable whisky but it stands in the shadow of its history and the massive malts that Nikka is known for. The price point also makes it hard to justify as a day to day sipper but it is worth the journey to spend a few days with if you are traveling. 

Whiskey Wednesday: Hibiki’s Resonant Disappearance

Despite being a self avowed fanatic of American whiskey the thing I’ve
found myself writing about and drinking the most recently has been
Japanese whisky.  The last time we spoke way back in December I was
drinking poetic about the Hakushu malts and the fact that though they often seem
to be in the shadow of their Yamazaki counterparts the excellence
of their design meant that it wouldn’t be long before they too
disappeared into a puff of Unicorn smoke.

That opinion seems to have be prophetic with the recent announcement
by Beam Suntory of the “partial” discontinuation of both the Hakushu
12 year and the Hibiki 17 year expressions. While the products will
only be officially discontinued in Japan they will only have “limited
availability in the next few years.” This announcement came as a bit
of a surprise to me with the Hakushu because I haven’t seen it have
the same name recognition and brand power as the Yamazaki does in the
States. But when your distillery is only 45 years old its easy to see
how your supply of 12 year old single malt could be tight.

But the real surprise to me was the Hibiki 17.

The house of Suntory have always considered themselves to be blenders
above all else. While the Single Malts may be the high priced auction
house darling the Hibiki line has always been the jewel in Suntory’s
eye.

Meaning “resonance,” the Hibiki line was first released in 1989, 5
years after the first release of Yamazaki 12 year. Originally
comprised of just the 17-year and the 21-year, a 30-year expression
was released in 1997 and the much missed 12-year was introduced in
2009 before being announced as discontinued in 2015.

Think about that for a moment. The Hibiki 12-year appeared on the
market, soared in popularity, became a staple of the bar world, and
then completely vanished all in the space of 6 years. That’s an insane
trajectory for any brand and is perfect evidence that Japanese whisky
is a truly global product at this point.

The Non-Age Statement Hibiki Harmony hit the market slightly before
the disappearance of the 12-year and despite everyone crying, “Foul!”
many of us were willing to give Beam Suntory the benefit of the doubt
for two reasons: 1) the Hibiki 12-year was the only expression to
utilize whisky that was aged in plum wine casks. They hadn’t
projected for the popularity of the expression, so they discontinued it
because 2) the Harmony wasn’t a replacement for the 12-year. It is
meant to be a more accessible version of the 17-year.

The Hibiki line has always been a blend of whiskies from all three
of the Suntory distilleries: Yamazaki, Hakushu, and
Chita. To them it is the confluence of every unique facet of their
operation. It is meant to represent the ideal of the harmony between
people and nature. The 24 facets of the bottle represent the 24
seasons of the Japanese calendar and invoke the comparison of this
balance to the balance of the malt and grain whiskies in the Hibiki
blend that resides inside the bottle.

This attention to detail is part of what has always set the Hibiki
line apart from my disdain of other blends. And yes, you would have
had to be a real prophet 20 years ago to predict the explosive growth
of the segment, and yes, it’s a real shortage. Bars in Japan are
pouring the Harmony just like we are over here. And yes, the rise of
shochu and decrease in whisky drinking in the 80’s led to lower
production. But the line was introduced in the late 80’s when this
downturn was happening and while the 17-year is being officially
discontinued in Japan it’s “limited availability” will continue to
limp on in the United States. This speaks to the power and demand for
premium aged Japanese whisky in the US, but also can’t help but lend
a tinge of cynicism to the disappearance of the 17-year. Its as if stocks
are being pulled at a younger age to go into blends like the Harmony
to cash in on the popularity wave now versus risking a drop in demand
later.  And if that’s true who could blame them?

In Beam Suntory’s defense, the Harmony is still damn delicious and
their quality has not dropped. They have also consistently stated that
they are ramping up production and that this will be a temporary
hiccup, but how many temporary hiccups have we seen come with a flashy
return and a price hike? (I’m looking at you Old Fitz.)

None of this denies the fact that the Hibiki 17 Year is an amazingly
delicious dram. The nose is full and rich, distinct notes of honey,
with some roasted pear, a touch of smoke and ume plum.

The palette offers a touch of sweetness to go along with the initial
scents with the addition of raisin, oak, and a pithy citrus zest that
carries on to a long finish that turns into an darker
amontillado sherry note with a touch of cacao.

It’s easy to see why this blend is the crown jewel of the Hibiki line,
it’s easy to see how we drank it all out of stock, it’s easy to see
why they may have discontinued this expression to protect the more
award winning 21-year expression, and it’s easy to see why we should
all raise a glass and drink to this resonant whisky and to its equally
evocative moment in time.

Whiskey Wednesday: Compass Box Directions

There are things that I love and there are things that I intellectually love. There’s a Venn Diagram where these two worlds merge but the edges are blurry and unscientific. Compass Box falls squarely in the grey area of these circles.

Over the past 17 years Compass Box has certainly marketed themselves as the hip, bad boys of the Scotch world while simultaneously pushing for greater education, transparency, and innovation in the category. As in so many things these days, the nerds have become the cool kids.

Founded in 2000 by former Johnie Walker marketing director and fellow American, John Glasser, Compass Box labels themselves as ‘whiskymakers’ a term the fully admit they made up. To them a whiskymaker is someone who “feels a need and an obligation to make things better – to ask questions, to challenge, to experiment.” In a traditional sense what they are is a blending house, not dissimilar to Johnnie Walker. They source whisky, both grain and single malt, from various distilleries throughout Scotland and then blend them together to create something, hopefully, unique and larger than the sum of its parts. Where Compass Box excels though is putting their own spin on the process. However, this personal spin often causes friction with the Scotch powers that be.

In 2005 they were forced to discontinue one of their “Signature Range” blends, the Oak Cross because of the aging process used to create it. Compass box was aging the blend with flat, French Oak staves placed inside the barrel to produce a different flavor, not dissimilar to what Maker’s Mark is doing with Maker’s 46. The Scotch Whisky Association, the trade organization that functions as the defacto Scotch whisky government, felt that this aging process

violated the Scotch Whisky Regulations and in the face of legal action the Spice Tree was discontinued. It was later revived by aging the blend in barrels that had be recoopered to included French Oak barrel heads, instead of barrel inserts. This helped give them an early reputation for innovation, and for standing up to the traditional, closed of Scotch makers.

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This reputation was solidified in 2015 when they locked horns with the ScotchWhisky Association again, this time over transparency.  Compass Box had been shipping informational cards with their blends fully disclosing the source, style, age, and percentages of all of the component whiskies for their blends. The SWA felt that this violated both UK and EU laws, which state that a whisky may only list the age of the youngest whisky in the blend no matter the proportions. According to the SWA if you add a cupful of three year old whisky to a barrel of 50 year old whisky you now must label that as a three year old whisky. This is why blends like Johnnie Walker Blue will hint that there is 30 year old whisky in the bottle but you’ll never find that number actually on the packaging. Compass Box and John Glasser said, that fine will call it three year old whisky but drinkers want transparency and we want to be able to tell them exactly what makes up our bottle.

In another compromise, Compass Box has backed down from mailing out these images.jpginserts, but still makes them available online and they started the Scotch Whisky Transparency Campaign, which outlines their goals and what exactly they would like to see changed in the regulations.

None of this would be possible with out the whisky though. And John Glasser and Compass Box are excellent blenders. Take the Compass Box Asyla from their Signature Range. “Asyla” is plural for asylum and is a blended whisky, comprised of both grain and malt whiskey. Specifically, 50% Grain Whisky from Cameron bridge aged in first fill bourbon barrels, 5 % Malt whisky from Glen Elgin aged in refill hogshead, 23% malt from Teaninich aged in first fill American and 22% malt from Linkwood aged in First Fill American. Can you see how much the nerd it me loves having that information to pick apart?! The final product ends up leading with a light vanilla fruit from the predominant grain whisky with a floral, grassy, and stone fruit character added from the supporting malts. It’s an immensely approachable everyday whisky that I personally recommend for drinkers of Johnnie Walker almost every time I’m behind the bar and I have been for years. That’s part of the problem though, as I see it at least.

Despite years of bartenders recommending the product, and the whisky nerds geeking out I don’t know who’s actually drinking the whiskey. I can’t recall anyone ever calling for it by name. I often wonder if I’ve bought into what amounts to a marketing gimmick of transparency and rebel attitude. It comes into starker focus when you look at their limited releases. They’re clearly thumbing their noses at the SWA with their “Three Year Extravaganza” release which feature less than 1% of a three year old whisky blended into a malt whisky of “undisclosed age” and their recent “Double Single” flips the traditional blenders script of including only a single rain whisky and a single malt whisky blended together. They’re interesting experiments, and clearly push at limitations but it still feels like they’re exploiting the system.

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They get to be the white night. Championing for greater transparency and new regulations while a vat amount of the whiskies for their blends from Diageo, the largest liquor conglomerate in the world who has a vested interest in the status quo. Brag to your customers that you’re fighting for their interests, knowing that it’ll probably never happen, and then thumb your nose at the establishment with cheeky releases while charging establishment specialty prices.

But none of this takes away from the fact that I genuinely enjoy their blends. But I’m still not sure where they fall on the Venn Diagram. Because when there’s so much to be said about a whisky company and a mere 5% of it is about the actual liquid in the bottle maybe that’s why I don’t experience calls for specific Compass Box whiskies. Maybe we’re having the wrong conversation.