The Beast Arises

Open Bottle: Old Rip Van Winkle 25 Year Old Straight Bourbon Whiskey


Pappy Mania has struck early this year and for the first time in years even I’m feeling a bit of hype.

The early onset of this yearly bourbon malady is the amazing limited release of an Old Rip Van Winkle 25 Year Old Kentucky Straight Bourbon. What makes it hype worthy is that fact that like the A.H. Hirsch 16 Year Special Reserve this bottle is a piece of history. A gussied up, fancy decanter of liquid history.

My feelings on Pappy and the bottle hunting that surrounds it are pretty well documented,  but unlike the yearly release of what you could now call the standard Van Winkle’s this bottle is something different. This is actual Stitzel-Weller Bourbon.

Distilled in the Spring and Fall of 1989, the 11 barrels that comprise this release were aged on the lower floors of the metal clad warehouses at Stitzel-Weller that shut

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No one has ever seen him look to the right.

down in 1992. But just because the distillery stopped making spirit doesn’t mean the whiskey stopped aging. Leftover stocks continued to rest at the warehouse with some being sold off and some being bottled for various brands but these barrels stayed in the family. In 2002 they were transferred to Buffalo Trace where they aged for another 12 years on the lower floors of one of Buffalo Traces brick warehouses. In 2014 the whiskey was dumped into steel tanks. This isn’t an uncommon practice with older whiskies, the past few releases of Sazerac 18 Year Old Rye have been steel tanked, and it simply halts the oak aging process.  Oxidation can still happen but this is certainly not an aging experiment, nor can it legally be considered aged in steel tanks. It is simply an attempt to keep the whiskey from becoming over oaked and undrinkable.

So what were they doing with the whiskey for the next 2.5 years? They were figuring out how to sell it. Whiskey this old is a massive expense in time, labor, and lost product so it needs to have an appropriate price tag, but you also need to convince people that it’s worth the price tag. It doesn’t seem like that would be a problem with a bottle of Pappy Van Winkle but they pulled out all the stops for this release.

The massive box each of the 710 bottles comes in is made out of the oak staves from the 11 barrels the whiskey aged in. The Glencairn Crystal Studio designed a bespoke decanter, every bottle is signed by Julian Van Winkle, III and it comes with a parchment sheet with the short version of the whisky’s story. It’s a production.

At a mere 710 bottles, the secondary market for this bottle is literally drooling. But what’s interesting to me is that Buffalo Trace, and the Van Winkles, seem to be making steps to try and curb the flipping of this bottle. From what I’m told 9 bottles hit Los Angeles with maybe 30 for the whole state of California. But not a single bottle of those went to an Off Premise Liquor store. Every bottle was sent to a bar, with each bottle number being carefully recorded so that if a bottle does emerge on the Secondary Market they’ll be able to track it back to its source and supposedly punish the seller. While I appreciate the attempt to keep the bottles from becoming mere commodity trading with the secondary market already willing to pay $15,000 I can’t see these bottles actually staying on the shelves of all the bars they were allocated to.

But that’s the story ABOUT the whiskey, what about the whiskey itself? Bottled at IMG_3766.JPG25 years old and 100 proof this Bourbon carries serious weight. The nose is of dried oak, dark coffee, and just a touch of stone fruit. The finish is almost nonexistent but it doesn’t matter because the mid-palette travels for hours. White pepper, caramelized oranges, deep ripe cherry, of course a vanilla and caramel note but what’s interesting is how well this walks the line massive oak flavor without being over oaked. Right when I was expecting it to dive into wet wood and raisins it instead let the pepper burn for another moment before evaporating completely on the tongue. This whiskey is better aged than the standard 23, and I’d say it’s at least as lively as the 20 year old.

I think bottling at 100 proof made a huge difference on the final product. The burn and the massive presence of the mid-palette flavors solved almost all of the complaints I had with the Old Fitzgerald 20 Year Old, which was also Stitzel-Weller whiskey that finished it’s aging at Heaven Hill. There were 12 barrels for that release and the finish was also nonexistent but in comparison the Old Fitz just seemed flabbier. Those extra proof points and the Van Winkle name come with a much heftier price tag though.

In the end, it’s hard for me to separate the whiskey from the history. When I pick up this bottle, when I sell this bottle at the bar, when I manage to sneak a sip of this bottle it’s not the whiskey I’m talking about. It’s the history. The liquid time that is carried over the tongue adds volumes to the value but is it enough added value? I’m not sure, but for the first time in a long time I find myself agreeing with a massive price tag on a massive whiskey. At least at the retail level. But if you have a spare $15,000 hanging around I know someone who might be accepting bribes…

Your “Pappy’s” History

Pappy is history. Literally and figuratively.

Figuratively, the time when the whiskey was equal to the hype is long gone. The search and endless discussion of the search for Pappy Van Winkle has become a bigger story then the actual whiskey itself. But for most people it’s still just a name. Rather than focus on the ephemeral qualities that may have lead to Pappy’s preeminent status let’s talk some cold hard historical facts that lead to where we are now.

Pappy Van Winkle is a line of Premium Bourbons that in recent years have become the hot ticket item with bottles going for thousands of dollars at auctions and on the secondary whiskey market. The label includes a 15, 20 and 23 year old Bourbon all called “Pappy” as well as several younger variations referred to as “Old Rip Van Winkle” as well as a 13 year old Rye. All of the Bourbons are currently known to be “wheated” Bourbon, meaning that their mashbill is composed of corn, wheat, and barley and as of 2010 all of the whiskey in the bottles has been distilled at the Buffalo Trace Distillery. That wasn’t always the case.

images-2.jpgJulian “Pappy” Van Winkle was a real man. He was involved in the whiskey business well before prohibition. He and his partner, Alex Farnsley purchased a controlling stake in W.L. Weller and Sons in 1908. At the time Weller and sons was strictly a bottler. They distilled nothing themselves but worked very closely with the Stitzel Distillery.

After Prohibition Pappy, ever the shrewd business man, managed to acquire the Stizel Distillery, merged the two operations into the Stizel-Weller Distillery and opened the new distillery on Derby Day in 1935. They begin production on many purchased pre-Prohibition brands including Cabin Still, Rebel Yell and most notably: Old Fitzgerald.

images.jpgPappy’s flagship brand was Old Fitzgerald. His biggest contribution to his namesake Bourbons is his “whisper of wheat.” Every brand that came out of Stizel-Weller was a “Wheated” Bourbon as opposed to the standard mash of corn, rye, and barley. To many this produces a rounder, softer bourbon with more dark fruit and cherry.

Pappy passed away in 1965 when all the cigars and Bourbon caught up to him at the far too young age of 90. His son, Julian Van Winkle, Jr. inherited the business but in 1972 he was forced by stockholders to sell the distillery and brands. He still maintained a bottling plant and resurrected yet another pre-Prohibition brand “OldRip Van Winkle.” No family relation. He continued producing the label sourcing whiskey from what had been the family distillery.

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Flash forward to 1992, Julian Van Winkle III is now in charge of the family company and the Stizel-Weller Distillery is completely shuttered. The remaining brands and whiskey stocks are sold off (the flagship Old Fitzgerald fell into the hands of Heaven Hill) and Julian II continues to use old stock for new bottlings. Old Rip Van Winkle 15 year was released in 1989 but the first mention of “Pappy Van Winkle Bourbon” appears along with the first edition of the 20 year old in 1995.

However, many of these early bottlings are not Stizel-Weller whiskey. Julian II was back where Pappy had started, as a non-distilling producer. A bottler. He was sourcing whiskey and many of the initial offerings of the “Pappy” lineup, like the first edition of Pappy 23 in 1998 are actually high-rye Bourbon from the Barton Distillery.

But the Van Winkle’s never let facts get in the way of a good story and Pappy began getting rave reviews in the late 90s by picking up steam as the Bourbon revival does. In 2002 the Van Winkle’s partner with the Buffalo Trace Distillery and secure a continuous source for their brands.

In the end, the cold hard fact about why Pappy Van Winkle is considered the best Bourbon in the world is because people keep saying it is.

And In 2007 the New York Times puts the Pappy 20 at the top of their list of
premium and super-premium Bourbons leading the revival of the industry. By the time Anthony Bourdain tweets that he’s considering getting a “full pappy back tattoo” in 2011 Pappy-mania is swinging into fifth gear.

Now when most people ask how they can get a bottle of this coveted whiskey gold the answer is, you can’t. Yet people are still getting bottles, often at massive price hikes. So it’s not that you can’t get a bottle, it’s just that someone else is willing to pay more. To the Van Winkle and Buffalo Trace’s credit they haven’t seized upon the Pappy craze to drastically raise prices but the people they sell the bottles to have. Pappy Van Winkle not only helped fuel the Bourbon Revival but also the secondary Bourbon trading market where bottles are traded and sold, technically illegally, online. That’s a lot for one small whiskey to carry on its shoulders.

but_always_fine.jpgIn the end, the cold hard fact about why Pappy Van Winkle is considered the best Bourbon in the world is because people keep saying it is. And because people keep making money off of saying it is. Those who don’t learn from history are doomed to repeat it. Think about that the next time you see it listed on someone’s menu for $150+ a pour, and maybe find a bartender you trust to help you drink your next history lesson.