Why do we leave the house? Between digital streaming and the sharing economy everything you could ever want is right there or can be delivered at the push of a button. Human socializing has been digitized and depersonalized. Entertainment can, and will, cater specifically to you, and the Internet will connect you to anyone in the world. So, why go out?
I personally like to believe it has to do with experiencing the world. That to bring back a true story to the digital marketplace enriches yourself and the people you’re sharing with. It still doesn’t explain why we gather to drink fermented beverages, laugh, talk, and be merry. Some things are just for fun. But they should still be an experience.
I like to call it the, “You Put On Pants” Philosophy. For whatever reason you decided to get up of the couch, put on pants, and come to the bar instead of watching Game of Thrones reruns. Let’s make it worth your while. Let’s get you something that can’t be delivered straight to your doorstep. In this case with a whiskey you can’t get anywhere else.
“You Put On Pants Damn It”
Buffalo Trace isn’t hard to come by. Even though the brand was only created in 1999 the Bourbon Boom and the fact that it is a quality whiskey has made it a nearly ubiquitous bottle. What makes this ‘pants worthy’ is its single barrel nature. After tasting through several samples we bought all of the whiskey inside of the barrel. The only way to taste this version of Buffalo Trace is right here with us. It has the familiar backbone but with a massive dollop of orange marmalade, a spicier pop and super rich vanilla.
It’s not an earth shattering difference but it’s enough to stay interesting. Both for you leaving the house and us coming into work. This isn’t our first barrel and it’s by no means our last. So, we’ll hopefully being seeing you through several pairs of pants.