I’m told my generation, (I refuse to say ‘Millennial’) values experience over material possessions. That a memory formed, or an adventure had is more important than the shiny new car. My intense desire for a Tesla would be my argument to that hypothesis but this experiential mentality is appealing and you can see it leaking into almost everything, including booze. There is definitely a trend towards one off releases and in the scotch world more small producers are creating blends not with the idea of creating decades long consistency but of constantly evolving smaller bottlings, aiming for consistent quality if not consistent flavor.
In the scotch world more small producers are creating blends not with the idea of creating decades long consistency but of constantly evolving smaller bottlings, aiming for consistent quality not consistent flavor.
Don Sutcliffe, of Sutcliffe and Sons, along with Willie Phillips, the former managing director of The Macallan, created The Exceptional Whiskies with this experiential philosophy at the forefront of mind. They say it outright. They’re not looking to create year-in, year-out consistency. They want each edition to be ‘individual’, ‘distinct’ and ‘memorable’. Since 2013 they’ve released 2 editions of the blended grain and their blended malt, and now they’ve got the first edition of their own blended scotch to add to the line up.
It follows in the same philosophical vein and draws on decades of experience and relationships. It takes grain whiskies from North British, Strathclyde and a 33 year old Cameron Bridge and blends them with single malts from seemingly all of Speyside including: Glenfarclas, Ben Nevis, Balvenie, Kininvie, Glen ddich, Alt- a’Bhainne, Auchroisk, Glenallachie,Westport, Speyside and a splash of 30 year old Macallan. Then all of that is finished in first fill Olorosso Sherry barrels. The result is fruity, rich, very light up front, with a honeycomb sweetness and a definite herbal nose.
So what’s the result? It’s good whisky. But is it any more than that?
The cynic in me wants to say that the whole ‘unique experience’ is marketing talk for ‘we can’t get the ingredients to make this anymore.’ That it’s just another way to cash in on the whiskey boom. But looking at how long Don and Willie have been doing this it looks more like to men tired of doing the same thing day in and day out. It has the feel of wanting to find something new, to experience and share it. So what does the millennial in me say? That it’s not a generational thing. That it’s just a human thing.
y as a brand was said to originate in the 1940’s when an Austin Nichols executive, Thomas McCarthy, brought some choice whiskey along on a wild turkey hunting trip in South Carolina. Enamored with the samples he brought his friends kept asking for more of “that wild turkey bourbon.” More likely it was a marketing approach to appeal to hunters and the rugged, rustic type but every whiskey loves a mythical origin story.
The whiskey produced at McKenna’s Nelson County distillery never carried the name ‘Bourbon’ but it was regarded to be of the highest quality. Newspaper at the time noted that McKenna never sold a drop that wasn’t at least three years old. There was even a bill introduced to Congress in 1892 asking for unlimited bond period on aging whiskey to prevent tax penalties on whiskey aging beyond the bond. This bill was known as “The McKenna Bill.” The next year McKenna passed away at the age of 75.
But in a world of vanishing age statements and soaring prices I feel it’s hard for the general consumer to not see this as a replacement of a beloved bottle by a younger whiskey at a higher price. That’s not a problem with the Harmony though. That’s just the reality of the whiskey world we now live in.
nown as the Boulevard Distillery) in 1971 and renamed it the Wild Turkey Distillery. This purchase made sense since the Ripy distillery was where most of the Wild Turkey Whiskey was coming from but it was terrible timing as “white goods” started gaining steam and the bourbon market tanked. The brand and distillery, were purchased by Pernod Ricard in 1980 and then sold to Gruppo Campari in 2009. But through out all of those changes Jimmy Russell has been there, making whiskey.
ake anymore? Seeing the Wild Turkey 101 Rye return with a vengeance was transcendent moment amidst all of these brands lowering proof and dropping age statements. Yet for all of my love of Jimmy, and his rye, when I drink the Bourbon it’s usually me trying to figure out why I don’t drink the Bourbon.
Let me explain. Despite not carrying standard Woodford I’ve always been interested in the Master’s Collection (and the rye but that’s a story for another time). The Master’s Collection is an ongoing series that first began in 2005. It is a once a year release that is always something experimental. It doesn’t always qualify as a bourbon, the mashbill might not meet the required limits or the barrel finishes might be outside the strict bourbon law, but they are always ambitious. And more interestingly they are supposedly whiskey produced only from the pot stills at the prime Woodford Distillery in Versailles, KY.
I’m in love with the idea of all of these yet on the actual liquid hasn’t always lived up to those expectations. But those expectations aren’t always fair. The Woodford name can sometimes influence what you expect to be tasting. For instance, Brown-Forman used to distill the Rittenhouse Rye for Heaven Hill while their production was limited due to a distillery fire in the 90’s. Yet once Heaven Hill moved production back to their own distillery and Woodford released a rye that is pretty obviously a continuation of that Rittenhouse heritage I judged it more harshly simply because of that Woodford name.
Named after the stream that ran along Abraham Lincoln’s childhood home in Kentucky, the bottle was modeled after turn of the century apothecary bottles with the label inspired by the tradition of wrapping bottles in newspaper at the distillery. Knob Creek was originally an age stated 9 Year Old bourbon bottled at 100 proof. The age statement has been dropped in the past few years but the brand still claims extra aging compared to the companies other small batch whiskies. So in this case pre-Prohibition style would seem to mean longer aged and higher proof, which is almost the exact opposite of what those early whiskies would have been.
What set the Booker’s Rye apart was the age and a unique mashbill. The Knob Creek 2001 certainly has the age, at 14 years old it clocks in a good five years older than the old 9 year, but there’s no variation on the mashbill, simply different batches. This leaves a through line connecting it to the standard issue Knob Creek because no matter what batch you pick up all of these bottles are unmistakably Knob Creek: powerful, with pistachio, walnut, sweet oak and that unmistakable Jim Beam yeast.
have that in common. But unlike myself Burns pursued poetry, and love, with uncommon zeal. The first collection of his poems was published by subscription in 1786. While writing most of these poems in 1785 he also fathered the first of his 14 children. He was a busy man. As his biographer DeLancey Ferguson said of him, “it was not so much that he was conspicuously sinful as that he sinned conspicuously.”
Ninety years later, on the opposite side of Scotland, another farmer was setting out to form his own legacy in a distinctly Scottish way: by quitting his job. William Grant had just quit his job as a bookkeeper at the Mortlach Distillery and purchased the land and equipment to start his own distillery. On Christmas day in 1887 the first whisky flowed from the still of the Glenfiddich distillery. Glenfiddich essentially created the Single Malt category in the 60’s and 70’s, often using ads that created a cult of personality of around the whisky and that of Sandy Grant Gordon, William’s great grandson. The company has always been incredibly savvy and it’s no wonder that they are the number one selling single malt in the world.
Bottled In Bond LA 