Whiskey Wednesday: A Bitter-Sweet Hakushu

Life is a bittersweet balance. I’ve been hosting Whiskey Wednesday for going on six years now. It’s exposed me to more bottles and drams than I can count, constantly challenged me to stretch my creative muscles, and introduced me to some of the most delightful nerds/people that I’ve ever met.  I’ve grown as a person, a bartender, a writer and a insufferable know it all.

I never would have thought six years ago that these Wednesdays would be something that I would still be doing, let alone have my thoughts and notes for them become so expansive that they would undergo a biogenesis into a blog that people actually read. I also wouldn’t have survived all these years with some semblance of my sanity intact if things had stayed stagnant. Change, experimentation, and misplaced passion have kept me going.

And now it’s time for another change. After today, Whiskey Wednesday continues but it’ll become more abstract. Less about every scattered soul flocking to the bar once a week for a drink, and more about raising a glass from where ever we might be. So, for my last night behind the stick for the foreseeable future lets combine the past and the future and pour some Hakushu.

The Hakushu Distillery was found in 1973, 50 years after Yamazaki, it often seems to live in the shadow of its older sibling. It also lives in the shadow Mt. Kaikoma in the Japanese Southern Alps. This was a deliberate choice made by Keizo Saji, the company’s second Master Blender. He chose the site primarily because of the quality of the water. The naturally granite filtered water leant a subtlety and effervescence to the distillate but the site also offered a distinct microclimate with the surrounding forest and with it sitting at 700m above sea level its definitely one of the highest elevations for whisky distillation in the world. For comparison Scotland’s two highest distilleries, Dalwhinnie and Braeval, both sit around 355 meters above sea level.

All of this combines to create a spirit that is lighter, more delicate, and often more mellow than its Yamazaki counter points. Also, unlike Yamazaki, Hakushu utilizes peated malt. When combined with the distillery and terrior this peat takes on more of recently extinguished early morning, mountainside cooking fire than more maritime and often aggressive smokes of the Scots.

The distillery also takes to heart the Japanese respect for nature. It strives for harmony with its surroundings right down to its aging warehouses. Built into the mountain itself they utilize earthquake safe, single story tacks that are about 13 levels high. This kind of aging space, combined with the high elevation has allowed them to mature a spirit with relatively low barrel influence, especially for the age of the whiskey.

As for the whiskey itself, both Hakushu and Yamazaki import their barley, both the peated and unpeated barley. However, they do grind, mash and ferment on site. They have six pairs of stills at Hakushu with at least 4 different shapes. They then utilize five different type of aging casks while primarily focusing on ex-Bourbon and hogsheads. All of this diversity in barley, stills and barrels allows them to create what they call a combination of 40 different styles of whisky. Keep in mind Suntory’s primary craft, as they see it, is blending. And unlike Scotland where even rivals will trade barrels back and forth to get unique flavors for blends, Suntory was essentially trying to build a category from scratch. If they wanted diversity they had to make it themselves. And 44 years later it feels like Hakushu is finally coming into its own.

It may seem odd to call a 44-year-old operation “young” but when your primary marks are a 12 year and 18 year old single malt a 44 year old distillery may not be an infant but its still most certainly a toddler.  Hell, the first release of Hakushu 12 wasn’t until 1994, a solid 10 years after the release of Yamazaki 12 year. And while the Yamazaki has the experience and the award that come with it the Hakushu is certainly flexing it’s muscle.

Both the 12 year and the 18 year are primarily composed of three styles of distillate: unpeated distillate aged in sherry buts, unpeated distillate aged in hogsheads, and peated distillate aged in ex-Bourbon. These truly show off the complexity and depth of the distillery creating a whiskey that is light, yet powerful. The aroma of smoked pears wafts over a palette that is green, with a touch of citrus and smoke. The 18 draws out more of the stone fruit qualities while adding a touch more sweetness from the extra oak.

In short, Hakushu also knows what they’re doing and while it may stay in the shadows of its mountain forest home it won’t be in the shadows of its Yamazaki brethren.

So, come share a glass with me because it won’t be long before Hakushu catches up to the Yamazaki awards and it disappears like a forest mist of rarity and also because who knows where we’ll both be the next time we can.

Whiskey Wednesday: Leopold Maryland Style Rye

Alright nerds, here’s a good one for you today. Maryland Style Rye.
Before the advent of the ‘Great Experiment’ that was Prohibition there were two dominant styles of American Rye Whiskey. The Pennsylvania Style (spicy, dry, and oaky) and Maryland Style, which was more floral, fruit forward and less aggressive. Among the many great things that Prohibition destroyed, Maryland Style Rye was one of them.

But the boys at Leopold Brothers are fighting the good fight and trying to recreate the style in the only way they know how: with exceptional quality and attention to detail. And boy are they fighting hard, you can read about the future here. But as for the pastWhile ye olden Maryland Ryes often achieved their more mellow nature and fruit flavors from additives and prune juice, the brothers are following their eco-distilling nature and recreating the flavors throughWight'sMarylandRye3.jpg careful distillation and selection of yeast strains to create a wholly unique product. They’ve even had an old time compound still made exclusively for them, and are working with local farmers to grow late 1800’s style rye, which has a completely different flavor and starch content than it’s modern descendant.

While we’re still waiting on the first batches off the new still, the current bottling shouldn’t be ignored. Young, but light and green. Green as in like biting into a huge green apple, apricot, and stone fruit. All supported by a rich chocolate malt rounding out to a juicy and more mellow finish than your more familiar ryes.

Whiskey Wednesday Adjacent: Pick Your Apple Poison

You can always tell what a bar manager’s secret passion is. You’ll look at the backbar and no matter how well curated it is there will always be a collection of bottles that are out of place, an odd amount of variety in an esoteric category. For me, that guilty pleasure is apple brandy.

Bourbon may have become the United States Native Spirit through Congressional Resolution in 1964 but Apple brandy, that New Jersey Lightning, is the real first spirit of the colonies. In the cold New England winters colonists would leave cider outside overnight allowing it to freeze. Since alcohol doesn’t freeze what was left over after this rudimentary distilling, or “jacking”, process was a more concentrated alcoholic apple beverage.

This proto-brandy became known as Applejack and had as large a reputation for causing blindness from poor ‘distilling’ as it did for getting the drinker drunk. But it wasn’t long before industrious businessmen started cleaning things up. Robert Laird was a Continental Soldier who served under George Washington during the Revolutionary War. There are records of Washington requesting Laird’s family recipe for “cyder spirits” which has lead to the claim that Laird supplied Applejack to the Continental Army. After the war Laird founded a distillery in Scobeyville, NJ and which is now the oldest licensed distillery in the United States, receiving License Number 1 from the U.S. Treasury in 1780. But the “cyder spirits” and their hard cider cousins did not fair well under prohibition.

Prior to Prohibition most of the apple orchards in the colonies were not the juicy, edible fruit that we think of today. They were in fact the hard, bitterly sour variety that make excellent cider. Apples are what are known as extreme heterozygotes. Essentially, the latent genetic diversity of the actual seeds means that a tree grown from a seed will bare almost no resemblance to the varietal of the parent tree and more often than not will be completely inedible. These types of apples are known as “spitters.” To create consistent apple varieties a process known as grafting, where a budding branch of the parent tree is implanted into existing rootstock essentially cloning the original tree. There were a few issues with getting active graft to the New World in those early Colonial days which meant that most attempts at growing apple trees were from seeds. And while these spitters were terrible for eating they were perfect for cider.

On the frontier, Cider was actually safer to drink than the water so settlers again turned to cider orchards. And many of these orchards were in fact planted by John Chapman, or as he’s better known, Johnny Appleseed. John Chapman was a real man who bares an actual resemblance to his folkhero self. He did wander the frontier planting apples from seeds, but Chapman was more a shrewd businessman than a carefree vagabond.

Starting in 1872, the Ohio Company of Associates promised potential settlers 100 acres of land if they could prove they had made a permanent homestead in the wilderness beyond Ohio’s first permanent settlement. To prove their homesteads were permanent the settlers were required to plant 50 apple trees and 20 peach trees in three years. This proved they were sticking around because an average apple tree took ten years to bear fruit.

Chapman realized that if he stayed just ahead of the settlers, doing the difficult orchard planting he could sell them for profit to the incoming frontiersmen. And being a member of the Swedenborgian Church his belief system explicitly forbade grafting because the thought it caused unnecessary suffering for the plants. Thus his orchards were grown from seeds and unfit for eating but perfect for cider.

Unfortunately, most of Chapman’s orchards were cut down during Prohibition when FBI officers were targeting cider productions and orchards helping hasten the downfall of America’s cider tradition. Meanwhile, the apple brandy world had consolidated with Laird’s being the only game in town. The drinking populace’s tastes also changed looking for lighter, less flavorful options like vodka and blended whiskey which transformed Applejack into a blend of apple brandy and grain neutral spirit. By 1970 Laird’s had shrunk from three distilleries to its single plant in New Jersey. They even ceased production for several years as the stocks on had were more than sufficient for demand.

Flash forward to 2017 and Apple Brandy and cider are riding a resurgent wave. Craft cider producers have expanded the category and given it respectability. Apple brandy got to come along for the ride and also got it’s own boost from the Cocktail Renaissance. Many classic drinks called for “applejack” and I know personally it helped be ease many drinkers off of drinks calling for “apple pucker.”

The variety of apple brandy these days is rather astounding. From classic French Calvados, to Laird’s New Jersey Bottled-In-Bond, to Germain Robin’s French style California apple brandy, to Copper and Kings new wave distinctly American Apple Brandy made right in the heart of Bourbon Country. They are all as unique as the seeds that they sprang from. Which is why I need so much shelf space for them.

Whiskey Wednesday: Elijah Craig Check In

Another year and another barrel of Elijah Craig. The very first single barrel I ever picked out for a bar was a barrel of Elijah Craig for Areal a good five years ago. I’ve been fortunate enough to select an Elijah Craig barrel every year since so its arrival is usually a great touchstone for me to reflect on the previous year. A Bourbon New Year as it were. And it’s been a hell of a year.

I left a bar that I ran for nearly five years that promptly closed six months later. I started a new job at Faith and Flower in Downtown LA, competed in the National finals of three major cocktail competitions, traveled to Tokyo, started this wordy blog, and picked out another barrel of Elijah Craig.

Elijah Craig is often the answer to the inevitable question, “What do you drink?’ I’ve talked about it at length here, and here, and during innumerable shifts behind the bar. The basic gist though is that Elijah Craig is one of the semi-mythical early Bourbon distillers that sometime after his death was decreed to be “the Father of bourbon” after he became the first person to char his barrels before aging his whiskey. It’s a completely unsubstantiated claim that makes a good story. So, we all tell the story and then acknowledge that it’s complete nonsense.

The current Elijah Craig brand was introduced by Heaven Hill in 1986 and has gone through multiple changes in its 30-year history but the past year was quite striking. The iconic 12-year old age statement was dropped from the label with the whiskey instead becoming a blend of 8-12 year old. The old school squat bottle was also replaced with a sleeker, taller, more streamlined bottle that I’m personally not a fan of but does actually fit a pour spout .

If you can’t tell, I don’t like change. And that’s not to say anything against the whiskey. It’s still an earthy, massively tanic, barrel forward whiskey that is one of the few bottles that I think works equally well in both mixed drinks and as a neat sipper. Most of these changes were made because there’s not enough whiskey to go around. Especially not old whiskey. Part of me feels like saying so what? Let there not be enough for everyone, don’t change this bottle that I love. Yet, that view is selfish.

Part of the joy of bartending, and indeed the joy of this very blog, is getting to share things that I love with other people. In the end, these changes aren’t for me. I clearly jumped on the train years ago. These changes are for the people seeing Elijah Craig for the first time on a billboard, or a sports arena, or even hearing about it on its recent NPR advertisements. The old Preacher is growing and hanging out with a younger crowd these days and I’m glad to see it.

In the end change isn’t good or bad. How we react to it, how we deal with it, that’s where the emotion comes in. Sometimes, change is just change. And I look forward to seeing what the Preacher and I have to talk about the next time we see each other.

Whiskey Wednesday: Four Roses Al Young’s 50th

Almost every shift I get asked what has to be one of my least favorite questions, “What’s your favorite whiskey?” My response is usually, “That’s like asking a mother to pick her favorite child.” We all know mommy had a favorite but it’s a lot more complicated than it looks at first glance.

Is it a special occasion? What kind of bar am I at? What’s the price of a pour? These are all things that I take into consideration when it comes to what I drink but increasingly when I’m out I find myself ordering Four Roses Single Barrel. Part of this is that the whiskey is damn good, but it’s also the fact that it’s become almost ubiquitous and it’s cost effective. That wasn’t always the case though.

There are a few conflicting stories about the origin of the brand but the one that Four Roses currently promotes is that they were founded by Paul Jones, Jr. who trademarked the name Four Roses in 1888 with a claim of production and sales back to the 1860’s. The name supposedly comes from Jones, Jr. being smitten by an unnamed Southern Belle. He sent her a proposal and she replied that if her answer was “yes” she would arrive at the ball with a corsage of roses on her gown. When she arrived she was wearing not one but four red roses. This legend of romance lead to a romance in a bottle.

After prohibition Four Roses thrived. In the 30’s and 40’s it was the number one selling Bourbon in the United States. In 1943 the brand was purchased be Seagrams who, despite the brands popularity, discontinued the brand in the United States to focus on overseas markets. It quickly became the number one American bourbon in Europe and Asia while at home it became rotgut, blended whiskey, despite Seagrams creating new Bourbon brands in the following decades.

While the Seagrams company might not have been putting out the highest quality brands, they were training some amazing distillers. After Seagrams collapsed in 2000 we began to see the quality that was going on behind the scenes. Because a large part of Seagram’s business was contract distilling and blended whiskey there were a massive amount of recipes being produced at their distilleries that turned out to be absolutely phenomenal drinks on their own. Like Bulliet? That 95% rye mashbill is all made at MGP, the former Seagrams distillery in Indiana. And that Bulliet Bourbon? It was all originally made at the Four Roses.

After the Seagrams collapse Four Roses was purchased by Japanese beer giant Kirin, and while contract distilling remained part of the business this change also allowed Master Distiller Jim Rutledge to win his battle to revive the Four Roses label as an actual Bourbon whiskey.

Rutledge had been with the company since 1966 and had taken over as Master Distiller in 1995. And in 2004 he saw his dream realized as Four Roses was once again sold in the U.S and has quickly reclaimed its reputation of excellence.

Part of that quality again comes from the variety of distillation. Four Roses utilizes two different Bourbon mashbills, both of them high rye recipes, and five different strains of yeast. This allows them to create ten different reciepes each with their own unique characteristics. All ten of these mecipes are blended together for the Four Roses Yellow Label, four of them are used for the small batch, and only a single recipe, the OBSV, is used for my personal favorite Single Barrel.

These bottles have such an ever day, soft spoken elegance that its easy to see why it’s become such a ubiquitous bottle. But these recipe have also allowed some legendary special releases. The latest of which is the Al Young 50th Anniversary Edition.

While Jim Rutledge was the heart of the brand until his retirement in 2015 Al Young has been its face. Al started with the company  only a few years after Rutledge in 1967 and this bottle celebrates his 50 years with the company. Working with current Master Distiller Brent Ellis the bottle is a blend of four recipes: 23 year old OBSV, 15 year old OBSK, 13 year old OESV, and 12 year old OBSF.

The result is a Bourbon that has a lot of fruit, the expected fig and cherry but also a touch of peach and raspberry. The oak is deep, but mellow with a toasted nougat and cinnamon. The bottle is also a throwback design. One of Young’s many hats at Four Roses is as archivist and looking through old ads and press clippings they settled on a bottle design from the year he started.

The end result is a prime example of what has given Four Roses such growth and recognition since it reemerged on the U.S. market. It combines the history, talent, and skill of the company and the people who make it up. Four Roses may still be making blends but this ain’t your granddad’s blend.

Whiskey Wednesday: The Darkest (Bowmore) Timeline

Remember when the regions of Scotland were a thing?  Highlands, Lowlands, Islands, Campbelltown, Speyside, and Islay? For years brand ambassadors and whisky makers preached the golden gospel of the distinct styles of the six regions of Scotland.

ey-region-map

The first problem a lot of people see with this list is that three of the regions are technically just small regions of the other three. Speyside is part of the Highlands, Campbelltown is part of the Lowlands, and Islay is very much an Island. If these three places can have their own unique style why can’t the plot of land down the road have its own style? The truth of the matter is that style is more about the distiller and blender than anything to do with the arbitrary geographical location.

Let’s look at Islay, quite possibly the most distinct and memorable Scotch style. The mere mention of the word Islay causes people’s tastes buds to shiver at the onslaught of peat, smoke, and saltiness of the most famously peated Scotch’s in the world. Yet many of the whiskies coming off the island are completely unpeated. Bunnahabhin is very famously unpeated. Everything coming out of the Bruichladdich distillery that is bottled as “Bruichladdich” is currently unpeated. They have to save up all that smoke for the Octomore. Even amongst the “peat bombs” there is a massive variety of style for such a tiny island.

Lagavulin is like a misty, damp marshland while Laphroig is like a dusty campfire and The Octomore is like smoke gently resting on the briny salt air. And then somewhere in the middle of all this is Bowmore.

Founded in 1779 the Bowmore distillery has been in continual operation except for a brief pause in the World War II to host the RAF Costal Command. It’s never risen to the same height of fame as say, a Laphroig, but they consistently put out great whiskey that seems to walk the line between the styles and practices other distilleries are doing with more flash.

They’re sourcing a good portion of their barley from Islay, similar to Bruichladdich, and they’re giving a the whisky a healthy dose of peat, just like the island island is known for, but they’re also throwing in a fair amount of Sherry barrel aging which is more commonly associated with those Speyside malts on the other side of the country. The Bowmore 15 “The Darkest” hits all these notes perfectly.

It is a 15 year old single malt aged in ex-Bourbon and Sherry barrels for 12 years. The malt is then married together for three years in Olorosso sherry cask that imparts a deep color and melds a gentle smoke together with raisins, dried cherry, and stone fruit with a touch of saltiness and a note of bitter chocolate on the finish. It’s a bottle that can be enjoyed by lovers of peat and lovers of Sherry. Or by lover of Islay or lovers of Speyside malts.

We like easy boxes and categories to help define what we like and don’t like. But just like any complex creation style isn’t about where you come from. It’s about what you make of yourself.

Whiskey Wednesday: Tyrconnell’s Long Odds

Every now and then I like to remind myself that Irish Whiskey isn’t spelt “Jameson’s.” I’ve talked about the explosive growth of Irish Whiskey before but here are some quick facts.

While everyone is gaga for Japanese whiskey as a luxury product Irish whiskey is expecting to double its sales by 2020. In 2014 Jameson’s sold 18 million liters in the US alone. The Scots and the Irish will fight until the Sun goes cold over who first created whiskey but there’s no debating the fact that it was Irish monks that tought most of the Western World how to distill. Hell, even the word “whiskey” is an Anglicization of “uisge beatha” which is Gaelic for water of life. The Irish are indelibly linked to whiskey so what’s the problem? It’s a monoculture.

Need proof? In 2014 Jameson’s closest competitor, Bushmill’s, sold a whopping 1.3 million cases. Jameson’s currently accounts for 63% of the global Irish whiskey market. Monocultures are great for business but are incredibly susceptible to full scale collapse. Look at what’s happening to the Chiquita bananas or how the agave industry is actively working to reinvigorate the gene pool with the Bat project.

Irish whiskey has traditionally lived and died with the American market and like so many other things it was ruined by Prohibition. On top of that throw in the Irish War for independence, a civil war, trade disputes with Great Britain, and you end up with an industry made up of over 160 distilleries and 400 brands reduced to a mere two distilleries in the mid-70’s.

The remains of the Irish whiskey industry banded together to form Irish Distillers which was then purchased by Pernod Ricard in the late 80’s. They then began the massive push to get people to drink Irish. It worked and since 1990 Irish whiskey has been the fastest growing spirit in the world. It’s ballooned the industry with 32 new or proposed distilleries across Ireland. Not bad for an industry long sustained by only four distilleries and of those four only one has been in operation longer that 1975.

It’s a old industry with new blood and the near death of the industry left many historic brands and styles in the grave. Irish Single Malts and Tyrconnell are great examples. Tyrconnell was the flagship brand of the Old Watts Distillery, It takes it name from a racehorse who won the National Produce Stakes in 1876 at literally  at 100 to 1 odds. It was incredibly popular in the US, there are photos of Yankee Stadium at the turn of the century with Tyrconnell ads on the billboards. But prohibition shuttered the brand and the distillery in 1925. The Brand was revived by the Cooley distillery in the 80’s.

It’s made in traditional Single Malt Style, 100% malted barley and double copper pot still distillation with no peat, and then aged in ex-Bourbon Barrels. The 10 Year Old Madeira Cask Finish is my real jam though. A light, fruit forward whiskey with bitter chocolate, green, tropical fruit, and a incredibly creamy finish. It’s one of those whiskies that slips below the radar while being incredibly excellent. And they’ve gotten to the place where they are now planning on a limited release of a 16-year old Single Malt. And maybe that’s the silver lining to the Jameson’s problem.

All of this growth in the Irish whiskey world is being fueled and often literally paid for by sales of Jameson’s. For many people that’s all Irish whiskey will ever be which leaves a lot of hidden gems to be found flowing from the Emerald Isle. The world has caught on to Bourbon, its caught on the Japanese whisky, hell its even caught on to Taiwanese whiskey, but not Irish. Not yet anyway…

The days of Yamazaki and Weller Antique being undervalued have faded and instead of being sipped and shared it’s now being hoarded and auctioned. And i miss sipping and sharing. And at least with Tyrconnell I still can.

Whiskey Wednesday: Unicorns, Whales, and Narwhales

Unicorns are all around. You can see them prancing through the Instagram forest, taunting you with delicious rivulets running down the sides of a glistening Glencairn glass yet the moment you emerge into the fields of the liquor stores they become a distant fable. What happened to these legendary bottles?

The short answer is: they became legendary. As humans we often seem driven to obtain the unobtainable. We strive to climb the highest mountain, to put a man on Mars, and to score a bottle of Pappy Van Winkle for our home bar. Pappy might not be as lofty a goal as the first manned mission to Mars but the spirit is the same. This mentality to obtain the best doesn’t just drive the whiskey market either.

In the world of craft beer the legendary brews are known as ‘whales’ and if you ever wanted to see a brewmaster roll their eyes and grit their teeth ask them

When everyone wants a unicorn what happens to all the workhorses?

about the notorious ‘Whale Hunters.’ These Sudsy Ahabs sail the special event scene, spear the rarest beer on tap, drain the keg and disappear, often without supporting the breweries core beer and usually never to be seen again. They don’t add value to the bar, or even necessarily to the brand, they’re just looking to score something that they feel only they can appreciate before anyone else can be exposed to it.

While the Unicorn and Whale market have certainly spurred growth, especially in the craft scenes, and have been some of the biggest drivers of the infamous Booze Black Market they have an unseen downside. When everyone wants a unicorn what happens to all the workhorses?

Unicorn bottles like the Pappy’s, or the Parker’s Heritage, or the Old Forester

The current whiskey boom has created a feedback loop where what were once reliable bottles are becoming, maybe not unicorns but certainly narwhales.

Birthday Bourbons are great special occasion bottles but they can’t support a distillery on their own. You need good product, at a good price, that people want to drink frequently yet responsibly. The current whiskey boom has created a feedback loop where what were once reliable bottles are becoming, maybe not unicorns but certainly narwhales.

Take the W.L. Weller line up. Created by William Larue Weller the brand has existed since the 1840’s and enjoyed great popularity at the time. Julian ‘Pappy’ Van Winkle joined the Weller Company as a salesman in 1893 and after W.L. Weller passed away in 1899 Pappy and Alex T. Farnsley purchased the company in 1908. A. Ph. Stitzel had been under contract to produce whisky for the Weller Company and after a merger in 1933 the infamous Stitzel-Weller Distillery opened in 1935. The distillery made W.L. Weller, Old Fitzgerald and many other whiskies (but no Pappy Van Winkle) until it shut down in 1992. The Weller brand was than purchased by Buffalo Trace in 1999 where it is currently made along side it more famous Van Winkle cousins.

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A.H. Hirsch 16 Year Special Reserve

At face value this story is similar to many other whiskey brands that existed before and after Prohibition. It enjoyed early success, sluggish sales in the middle of the century and has been enjoying rising tides with the rest of the Bourbon industry. But between Stitzel-Weller’s closing in 1992 and today we’ve been struck full force with the Bourbon Boom and Pappy Mania. And once the word got out that Weller was just “young, cheaper Pappy” stocks began to get bought up, and people saw a chance to raise prices.

What was once a great everyday workhorse is slowly becoming something pricy and privileged rather than welcoming and friendly. And I say this as a spoiled man who just received a House Single Barrel of Weller Antique 107. This is going to be an everyday whiskey for myself and for the bar at Faith and Flower but we almost didn’t end up with it because of its Narwhale reputation.

Due to a snafu in the warehouses people who were not myself, or my bar, were able to order cases of our current barrel. And the entire barrel blew out of stock in less than 24 hours. And I first found out about this situation by being linked to a post of someone selling bottles of it on the Secondary Market for $70!

While all the one hand it’s flattering that someone would want to pay so much for a barrel I’ve picked out, it’s also infuriating not only because it feels like someone stole one of my favorite toys but because that’s highway robbery on the price. They weren’t just stealing from me, they’re stealing from the people they’re selling it to as well.

Thankfully we were able to retrieve all of the cases (minus a few missing bottles) and I can continue to wage my war against it becoming a true unicorn by making Old Fashioned Cocktails with it. But where does this unicorn hunt leave us?

Let’s look at the craft beer world again. For the first time in nearly two decades beer growth and consumption is down, not slowing. A gentle decline has emerged. Many analysts point to breweries being bought out by massive conglomerates and to choice fatigue, there are just so many damn options that its exhausting. But they also point out that people aren’t drinking less they’re just moving to other drinks. Like whiskey.

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Hibiki 17

What if these craft beer drinkers became exhausted not by choice but by the hassle and work needed to get they’re favorite brew, or were so discouraged by never being able to get a thimble of Pliny the Younger that they tried something else, say a workhorse Bourbon. Turns out they liked it and moved into a new category of drinking. What happens when these same problems invade the Whiskey World? How long can we maintain growth in an industry when the goalposts keep moving?

On the other hand, while my philosophy has always been education and approachability, I have felt the sting of working an entire year to craft a bar program that delivers everyday excellence, to then earn that one shinning Unicorn of a bottle and priced it in a way to reward thirsty travelers in their search only to have that one Unicorn Hunter swoop in an annihilate the bottle. It’s a balancing act that we’re all going to have to get better at if we want to keep this Whiskey Boom from going belly up.

Drinking Poetic (on a Wednesday): Highballs

I’m a whiskey purist. Bourbon, Scotch, Japanese, Barrel Strength, it doesn’t matter, I drink it neat. For years I was determined that not even a drop of water would come between myself and my sweet, sweet barrel aged nectar. What’s changed me? The highball.

Highball_Signal_Jun_12      The highball is nothing new. It’s a simple class of drinks: a shot of spirit diluted with several ounces of a carbonated beverage on ice. My favorite rationale for where the term “highball” originated from comes from the old railroad days. Along the rail tracks there were “highball” signals where a ball would be hoisted out of a barrel signaling that the track ahead was clear and the trains could travel full speed ahead. A “highball” drink was at the time served in a highball glass with a single lump of ice. As the soda was added to the glass the ice would rise just like the highball signal telling drinkers they could dive in at full speed as well as quickly down the remainder of the drink when their train pulled in.

Like most classic it was simple, easy, and was much abused during the 70s, 80s and 90s becoming barely recognizable but it’s still a class of drinks that people still know the name for.  But the highball that interests me, the undiluted purist, is a straight whiskey soda.

My first highball in Japan was out of a can.

Ask for a Whiskey Highball in the U.S.A and there’s a good chance you’re going to end up with a whiskey and ginger and even this combo wasn’t enough for the sugar loving American palette and has been vastly over shadowed by its cousin the Jack and Coke. But in Japan the Whisky Highball has been elevated to an art form. I had heard the hype but it wasn’t until I visited Tokyo this year that I finally understood.

My first highball in Japan was out of a can.  I would never even consider getting a canned mixed drink from a 7/11 in the States but when you cross the international date line and land in the future and your hotel room isn’t ready for another 7 hours what else are you supposed to do while walking through the city?

From the moment that can touched my lips all I drank for the rest of that trip was highballs. And what struck me everywhere was the balance and the quality.

It was expected in Ginza. It was a random bar that we didn’t know the name of. The bartender knew maybe a handful of English words but when we ordered Suntory Highballs he enthusiastically pulled every Suntory whisky he had from the back bar to try and walk us through which one we actually wanted, and then thoughtfully poured the whisky over hand carved ice, stirred, and topped with soda before continuing on to casually brulee half of a passion fruit for the garnish of another customers drink. But when the highball at the chain ramen shop where you have lunch is just as elegant you know there’s something special happening.

It’s an attention to detail and a respect for the process. Each person who poured me a highball had respect for the process in their own way. Its easy to see, and taste, why highballs are a cultural force in Japan. And with the rise of Japanese Whisky across the world the Japanese are trying to export their highball ethos as well.

Suntory and Nikka have both made moves to position themselves in the highball world. Suntory has even released the Suntory Toki in the states, a blend specifically designed for the taste profile, and price point, of a highball. But the problem for me with the Highball in the States is the soda. Doesn’t matter how good or finally designed your whisky is the moment it is smothered by carbonated water from the gun, or drowned with a bottle of Canada Dry it’s lost it’s edge. There’s just simply a difference in the quality of bubbles.

Its odd to call a machine thoughtful but all good bartending has a certain degree of prep that happens behind closed doors.

Enter the Toki Highball machine. My first thought on hearing about this highball machine was why the hell would I need a machine to make the simplest drink on the planet?! But after my eyes were opened in the Land of The Rising Sun I approached the machine in a new light.

The design and execution of this machine are thoughtful. Suntory was aware of the problems of trying to export their highball style and worked to eliminate as many roadblocks as possible. Not only does the machine have the necessary refillable whisky tank, but also a separate water cooling system. It then carbonates with amazing specificity and will dispense the sparkling water independent of the whisky. My bubbles problem was solved.

It also adds a measure of thoughtfulness back into the process. Its odd to call a machine thoughtful but all good bartending has a certain degree of prep that happens behind closed doors. Whether it’s batching, technique training, or infusion,s a good portion of our job is doing the work out of sight so that the customer can sit at the bar and enjoy a seamless, delightful night out on the town. And the behind the scenes work has definitely been done to bring these highballs from Tokyo to LA.

So rejoice! Tonight is the unveiling of the Toki Highball machine at Faith and Flower. Come see exactly what I mean.

Whiskey Wednesday: Islay Barley

When you think of whisky and what gives it it’s flavor what springs to mind? Is it the mashbill, the barrel type, the aging location and length? Chances are good terrior didn’t spring to mind but the team at Bruichladdich would like to change that.

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Bruichladdich is a distillery that blends history and modernity. Founded in 1881 the distillery was, at the time, the most modern distillery on the island of Islay. It wafted in and out of popularity until the distillery was mothballed in 1994 for being “surplus to requirements.” It gained new life in 2000 when it was purchased by a group of private investors who dismantled and revamped the entire distillery once again making it one of the most modern distilleries on the island. They also brought with them a lot of experience in the wine world including a deep reverence for terrior, a reverence that has survived the distilleries sale to Remy Cointreau.. They also made two great decisions in their early days 1) hiring the legend Jim McEwan to be their master distiller and 2) deciding to actually grow barley on the island of Islay.

Scotch does not require the barley to be Scotch. To be Scotch that barley needs be distilled in Scotland not grown there. This is very reflective of the mentality that terrior doesn’t matter in whiskey. It’s not that distillers don’t care about the quality of the barley but rather that with so many other factors effecting the final product the terrior was way down the scale of importance, especially once the economics of scale set in.         download-1.jpg

The early days of whisky making were a local affair. A farmer had excess crops, they distilled them to preserve the grain, and sometimes managed to sell some of the spirit for extra profit. Many of these farm distilleries were successful enough to grow into commercial affairs but most did not survive the true industrialization of the spirit industry in the early 19th century. This was when improvements in technology and more interconnected trade allowed whisky making to become a large scale, commercial endeavor.

While there is some evidence that there was barley being grown on Islay before this time the advent of these large distilleries made in commercially unviable. These new distilleries were also all on the coast where they had their own piers or shallows where a flat-bottomed boat could dock. This made it more economic for these distilleries to import cheap grain from the mainland and export whisky.

As these distilleries continued to grow they also out grew the ability of the island to grow enough barley for them. There just simply isn’t enough land to supply all the barley these industrial distilleries need, so the farmers stopped growing the barley and turned to more economically advantageous pursuits.

Bruichladdich changed all of this in 2004 when they partnered with a local farmer named Raymond Stewart at Kentraw Farm on Richard Macaeire’s Foreland Estate on the Rhines. Raymond grew barley and Bruichladdich distilled it. The first release of the Bruichladdich Islay Barley was released in 2010. Each release is dated with the year of the barley’s harvest and labeled with which farm it called home.

Some of these releases have been stunners, the 2007 Rockside Farm is something I wish I’d squirreled away a few bottles of, but growing barley on the island of Islay is extremely finicky. The 2009 and 2010 releases of Islay Barley were blends of several farms. Still distinctly labeled but you can’t help but feel that the strong idea of terrior is running into the old problem of supply.

This blend of farms may be a temporary hiccup as the Islay Barley series has expanded. Bruichladdich divides its products into three core lines: Bruichladdich (unpeated whiskey), Port Charlotte (heavily peated whisky), and the Octomore (experimental, cask strength, super heavily peated whisky). The Port Charlotte is also utilizing a blend of farms but the Octomore is not. But then again the Octomore has always been a unique case with all of its barley coming from the farm of Octomore a mere 2 miles from the distillery.

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In the end, these are whiskies that are still evolving. Not just with different bottlings from year to year but also in terms of the process of making the whisky. And they are hit or miss. Barring the previously mentioned Rock Hill Farm the Bruichladdich Islay Barley releases have been interesting at least but the Port Charlotte’s have always fallen flat for me. I’m inclined to think that it’s because of the peat adding one more layer of obfuscation between the original barley and the finished whisky. The Octomore Islay barley however is a stunning beauty of a whisky with a layered elegance and subtle floral quality the belies its status as a cask strength monster and is one of the most heavily peated whiskies in the world.

Bruichladdich is the first Scottish distillery to put such a laser sharp focus on the terrior. They are experimenting and finding new boundaries inside of one of the most heavily defined spirits in the world and for that they should be applauded. Whether this experiment continues to grow and leave its own terrior on the whisky world or if it succumbs to the economics of industrial scale production has yet to be seen.