Bottled In Bond LA

Whiskey Wednesday: Areal Origins

August 16, 2017August 16, 2017

This morning I got off a plane in LAX coming back from Louisville,Kentucky where I was on a trip to Maker’s Mark helping design the next single barrel for Faith and Flower. At this point I’ve picked out over 30+ house single barrels of whiskey in the past five years and I was feeling a little jaded about the whole trip this time around if I’m honest. Well, not jaded, perhaps overly familiar is more accurate. But as I was walking of the plane and my phone regained its omnipresent internet access it promptly exploded in my hand.

Areal, the bar I had run for 4.5 years, that had been on the verge of closing when I was first hired, that I had helped grow into a million dollar a year liquor operation, that I had spent more hours than I know how to count stressing over, had closed its doors over night. No warning. Just an email to the staff over their scheduling system.

I left Areal about 6 months ago to take over the bar at Faith and Flower but this news still hit me hard. That place had been my home for years. To say I cut my teeth there would be disingenuous but I definitely developed and turned into the bartender, and person I am today in that building.

When I first started there in the long, long ago of 2013 the place was dying. The owners had taken a beloved main street Santa Monica party location called the World Café and turned it into a fine dining cocktail bar called Areal. The locals didn’t take kindly to it. The drinks were good, the program was put together by two Harvard and Stone vets, but resistance to change is strong on Main Street. I, of course, knew none of this walking in the door. I was young, cocky and was convinced I knew what I was doing despite this being only the second bar I had ever managed.

I set to work and was miraculously given free reign from my GM Mark Becker to do whatever the hell I wanted. He liked that the bar was striving towards something different. It also became clear to me that despite knowing a lot and being good with numbers there was still a lot I had left to learn. (Not the least of which was how to deal with people.) How do you win over someone who just wants a bud light to drink a craft pilsner, and how do you convince someone who wants a Jack and Coke that they might really like this Old Fashioned cocktail that’s on your Happy Hour? Whiskey Wednesday, and this blog, were born out of my struggles to learn that.

I love whiskey. I don’t think anyone would ever argue with me about that but what I really love is the ability to share it with people. To me it’s not just an intoxicant. Whiskey at its best is a bottled story. Whether that’s the story of the brand or the story that you’re telling your drinking partner there is something to be shared in every pour, in every cocktail, and in every spilt shot.

I made a lot of mistakes in those early days, expecting everyone to fall in line simply because I knew a lot and could make a drink. But I found that the more I shared stories, whether with regulars that sat alone at the bar because there were no other customers or with staff at 3:00 in the morning after the weekend warriors had swamped us, the more people were interested. So I started telling stories, and history through a bottle of whiskey and three featured drinks a week.

Eventually the stories grew, along with the back bar. When I handed back the keys to Areal’s liquor room the back bar had grown into arguably one of the best whiskey collections in the city of LA. It wasn’t forced, it wasn’t planned, it just grew. And so did I. I remember once being asked by a sales rep how we came up with the concept for the bar at Areal and I remember responding, “What concept? This is just me.” Hell, I even managed to seduce my badass girlfriend with the cocktail menu and back bar before she ever met me.

That bar, and the people in it, allowed me to become a wordy, confident, whiskey barrel buying nerd and in turn I hope I helped support them and shared a few stories.

While it certainly wasn’t my bar anymore I’m very sorry to see Areal shutter its doors. It was a building made up of stories, and people, and whiskey and I cherish all of those things deeply. So tonight, I’m pouring one out for another door closing on the past.

L’Chiam.

Whiskey Wednesday: Baller American Single Malt

August 9, 2017August 9, 20171 Comment

It’s a distinctly American thing to look at a creation of another group or country and say, “Yeah, I can do that.” We’re big fans of adopting ideas from others, filtering through our own cultural lens, and then exporting those back to the rest of the world. The cocktail is just that, and even our quintessentially American Bourbon whiskey has its roots in immigrant traditions being adapted to our local grain sources.

And it’s hard to scream about cultural appropriation of Japanese Whisky when Masataka Taketsuru lifted the blueprint straight from Scotch makers, even going so far as to be told he was to dogmatic about doing things “the Scottish way.’ But adapting and borrowing is exactly what St. George is doing with their Baller Single Malt Whiskey. And they’re totally aware of it. Distiller Lance Winters honestly describes the Baller as “a California take on the Japanese spin on Scotch whisky.” A California take on old world traditions is kind of the St. George trademark.

Jorg Rupf founded St. George Spirits as an eau de vie distillery in 1982 and in the 35 years since then has developed a massive reputation for quality and experimentation. Although the eau de vies are still a major part of the distillery, the portfolio has expanded to include such wide sprawling products as a California Agricole Rum, an Absinthe Verte (which became the first commercially available American Absinthe after the lifting of the 1912 ban), as well as numerous gins and the Hangar One vodkas which were sold to Proximo in 2010. St. George first entered the whiskey game in 1996 when Jorg hired Lance Winters, a former nuclear scientist and brewer, for a one-month trial. Twenty years later Lance is still experimenting and Jorg is delightfully retired.

The following year, Jorg and Lance began distilling Single Malt Whiskey which had its first release in 2000. Back then no one knew would to do with a Scotch-style American made whiskey. Fast forward 17 years to Lot 16 of the Single Malt and drinkers are almost as confused as to what to do with an American Single Malt but the tide seems to be turning.

Distilleries around the country formed the American Single Malt Commission in 2016 with the goal to “establish, promote, and protect the category of American Single Malt Whiskey.” Technically, according to the American government there is no legal definition of what constitutes an ”American Single Malt.” However, this lack of consensus didn’t stop drink giant Remy Cointreau from purchasing the American Malt makers at Westland Distillery in December of 2016. Whether that speaks to a growing awareness of the category, or to an international audience more familiar and accepting of products labeled “Single Malt” remains to be seen.

The uncertainty also hasn’t stopped the whiskey from winning awards either. Both the Westland Malts and the St. George Malt are some of most awarded American Whiskies, with the St. George Malt even appearing in 1001 Whiskies You Must Taste Before You Die as what “might just be the best U.S. single malt available today.” But again, with the category being what it is that’s very nebulous praise.

People are clearly drinking it, and even reveling in the experimentation that this grey category has. And the St. George Baller is a prime example of this experimentation.

Distilled from 100% American barley and distilled on the eau de vie pot stills it is then aged for 3-4 years in ex-Bourbon and French oak wine casks. The whiskey is then filtered through maple charcoal and finished in casks used to aged St. George’s house made umeshu. Umeshu is a Japanese style of plum liqueur, and St. George being St. George they make their own in house entirely from California grown ume. About 1,600 bottles were released in 2016 with about the same on track for a 2017 release. It’s California identity clearly shines through, especially with it being a California only release. It’s certainly intellectually interesting.

The whiskey itself is bottled at 94 proof. The plum is incredibly noticeable on the nose with a touch of white pepper leading into a crisp, sharp taste on the palette with a massive dose of white pepper and spice before finishing with a fruitiness and the expected chocolaty, malt sweetness. Japanese whisky this ain’t. It’s more aggressive and while it’s certainly layered the edges are sharp and noticeable. It does really open up with the addition of water, which is what its makers had in mind. They designed this with whiskey highballs in mind, hence the name baller, which is yet another thing they have in common with their Japanese inspiration.

In the end, I think its label, which features the legend of St. George reimagined as a samurai based on an original watercolor made to emulate a woodcut style, best sums up this whiskey. It is an old tradition reimagined through multiple cultural lenses, that is artistically appealing but weather it’s a style that bears fruit is yet to be seen.

Whiskey Wednesday: Ichiro’s Global Plan

August 2, 2017

If the Yamazaki and Suntory represent the old school powers that be in Japanese Whisky, than the Chichibu and Ichiro Akuto represent the new guard.

The Chichibu Distillery is the brainchild of Ichiro Akuto and began operations in February of 2008. It sits just outside of Chichibu City about 100km north-west of Tokyo. And while the distillery is certainly a newcomer to the Japanese whisky scene Ichiro Akuto is anything but.

Where most of the master blenders and distillers in the Japanese whisky world are rather unassuming and reserved, every interview and Google search for Ichiro is required to use the word ‘rock star’ to describe him. The Akuto family had been making sake in Chichibu since 1626 and transitioned into the sochu and whisky world in 1941 when Ichiro’s grandfather opened the Hanyu distillery. The distillery ended up enjoying considerable success during Japan’s postwar whisky boom.

But as so many of these stories go the 90’s were incredibly unkind to brown spirits and the Hanyu distillery closed in 2000. With the distillery now closed and so little of the produced whisky being sold some hyper aged, delicious, and eventually legendary whisky was about to be bottled.

With Hanyu whisky now a nonrenewable resource Ichiro began releasing the“Playing Card” series in 2005 with the release of the “King of Diamonds.” Nearly 10 years later there was a complete deck of 52 “Cards” complete with two Jokers. According to interviews Ichiro never meant to release a complete deck. The idea was to originally release four single casks and working with a friend of his, who was also a designer, they struck upon the idea that playing cards had four suits, and so a legend was born.(A legend that sold as a complete set at auction in 2015 for $400,000.) Not as impressive as the individual bottle price of the Yamazaki 50 but still amazing for a collection of whisky that was so unwanted a mere 15 before the sale that the distillery that produced it had shuttered its doors.

The quality and care that went into these bottlings was evident but the supply was clearly limited. So, Ichiro took the funds from those early Playing Card releases and established the new Chichibu Distillery to rebuild his stock. And again he dove into tradition to establish his style. The staff routinely flies to Scotland to learn skills like floor malting, which they’re now doing onsite at Chichibu. They’re also doing their own cooperage on site. Once a year, Ichiro would take his staff to learn from one of two independent coopers in Japan. When the 86 year old cooper, who had no successor, decided to close the cooperage Ichiro purchased all of the machinery and set it up on site at Chichibu. But none of this would mean anything if the whisky was lacking and the bar was certainly set high with the Playing Card series.

The first Chichibu whisky debuted in 2011, a mere three years after the distillery started operation. Adding to his ‘Whisky Rock God’ persona every bottle that rolls out of Chichibu is labeled as an “Ichiro’s Malt Chichibu” with a sub name describing the release. This first release is appropriately dubbed, “The First”, and the whisky was aged in a combination of ex-Bourbon and Japanese Mizunara oak. Only 2,040 bottles were made available and it cemented Ichiro, and Chichibu, as a major player not just in the history of Japanese Whisky but also in its future. I remember drinking this whisky and being blown away by the delicacy and elegance it presented at a mere three years and at 118 proof. There were nectarines, vanilla, a touch of cinnamon as well as an earthiness, and green apple that fed into the maltiness.

From there Ichiro has moved on to more, I wouldn’t say standard, but more consistent releases. The flagships being “The Peated” utilizing, you guessed it, peated malt, then “The Floor Malting” making use of the afore mentioned on site floor malting, and finally the “On The Way” which is a blend of Chichibu Malts of various years that is ‘on the way’ to Ichiro’s goal of being able to consistently release a 5 year old malt. Which is already being replaced by his goal of being able to produce at 10 and 20 year old malt.

The Ichiro’s Malts show remarkable variety for such a young distillery but they do have a few things in common: a large price tag and limited availability. When you’re looking to introduce people to your brand and expand your clientele few things are larger roadblocks that price and availability. So what’s a young, hip distillery to do to expand stock?

Traditionally malt makers turn to blended whiskies. A small percentage of single malt whiskies blended with grain whisky, light column still whisky made of whatever grain is cheapest. It produces a lighter style whisky and while the Whisky Drinking Elite will turn their noses up at blended whisky this style still rules the Whisky Drinking World. But Ichiro’s Chichibu decided to go another route.

In an effort to produce what he calls, ‘an all world whisky’ Ichiro has built a whisky with a base of Chichibu Malt whisky blended with selections of whiskies from Scotland, Ireland, Canada, and America. All of these world whiskies styles are aged in their country of origin for 3-5 years before receiving an additional 1-3 years of aging on site at Chichibu.

The exact proportions and original distilleries for these other whiskies are kept under wraps but the result is an incredibly intriguing bottle, and not just intellectually speaking.

The nose has a surprising amount of citrus with apricot, meyer lemon, and a touch of orange weaving through a light sweetness which leads into a large roasted nut, vanilla, white pepper feel, then a touch of tobacco and gingerbread on the tongue that leaves dried tropical fruit and vanilla as it disappears into a medium length finish.

This is the kind of innovation that intrigues me. It approaches an old problem in a new way and manages to produce something that I truly have not encountered before. For something that sounds like it could so easily devolve into a massively muddled mess it manages to hold on to that elegance and refinement that Ichiro’s bottles have become known for. And it’s affordable… by Chichibu standards at least. With a retail price of about $100 I can’t quit say it’s solved the approach-ability in terms of price. But on the flip side compared to many Compass Box releases it’s practically a steal.

In the end Ichiro Akuto and Chichibu represent a new paradigm in the whisky world. Drawing from tradition and past experience to produce something incredibly modern and specific while, hopefully, building towards the future. I just hope that all this innovation and quality eventually allows prices on many of these future whiskies to come back down. So that whiskey world doesn’t become the domain and hobby of just a select few but allows anyone who’s interested to dip their tongue into something more unusual without having to worry about selling their car to afford a bottle.

Whiskey Wednesday: The Yamazaki Price

July 26, 2017July 27, 20171 Comment

What would you do with $130,000? Buy a house? A Tesla? Travel the world? Or maybe you decide screw it and go for the most expensive bottle of whisky ever sold: the Yamazaki 50 year old single malt 2005 release.

In October of 2016 one of the 250 bottles of Yamazaki distilled in the mid-1950s claimed the Guinness World record for the most expensive standard size bottle of whisky ever sold for $129,186. That’s a nearly 1300% increase over the original sticker price of $9,500. That’s a massive return on investment, even for 50 year old whisky, but it’s made even more impressive when you consider that the Yamazaki distillery itself is less than 100 years old and the first Yamazaki single malt wasn’t released until 1984.

Suntory founder and first master blender, Shinjiro Torii and Masataka Taketsuru, “The Father of Japanese Whisky”, founded the Yamazaki distillery in 1923. Taketsuru had studied organic chemistry in Glasgow and was found by Torii after he made inquiries to Scotland looking for a whisky expert. Torii was told there was already one fully qualified in his own country and the two worked closely to build the Yamazaki distillery. However, the first whisky produced by the new company, dubbed the Suntory Shirofuda was a resounding failure. The Japanese drinkers preference for lighter, blended whiskies was blamed as well as Taketsuru’s fixation on doing things the “Scottish way.” Taketsuru was shunted away from the distillery to a beer factory where he served out the remainder of his ten year contract before leaving to start the Nikka distilling company, Suntory’s biggest rival.

Despite these early set backs the Suntory company pressed on, releasing the Kakubin in 1937 and after being postponed by WWII, the Suntory Old Whisky in 1950. In 1961 the company send the first Japanese Whisky imports to the United States and Torii’s son Keizo Saji took over as president and Master Blender. The next few years were full of experimentation including opening the Chita Distillery in 1972, the Hakushu Distillery in 1973, and the release of Midori in the United States in 1978. The next big shift for the company comes in 1984 when Saji moved the company away from it’s focus on blends with the very first release of Suntory Single Malt Whisky Yamazaki.

The 80’s proved to be a pivotal time for Suntory not only because of the new focus on single malts but because the other distilleries opened in the 70s allowed them to produce more varied styles of whisky culminating in the first release of the Hibiki Blended Whisky in 1989. The Suntory Single Malts may be carry the highest price tags but Suntory still considers themselves to be a blending house and the Hibiki’s are what they consider to be the pinnacle of their art.

All the pieces were in place yet as you may have heard the 90’s were not the most hospitable of decades to brown spirits. It took a new millennium as well as a series of rapid-fire rewards to rocket Japanese whisky from niche good to internationally coveted whisky.

The Yamazaki is caught between a rock and a hard place; soaring success chased by the rising struggle to support the base of that success.

In 2003 Suntory’s Yamazaki Single Malt 12 year won it’s first Gold Award at the International Spirits Challenge in the UK followed relatively quickly by Suntory becoming the first Japanese whisky producer to be awarder “Distiller of the Year” by the same ISC in 2010.

The Yamazaki Distillery expanded in 2013 with the addition of four stills, bringing the total to 12, which increased capacity about 40%. The added capacity didn’t prevent them from releasing the Non-Age Statement Yamazaki and Hakushu Distiller’s Reserve the following year just as talk of the worldwide whisky shortage began to surface. Also in 2014, Suntory purchased Beam, Inc. (home of the eponymous Jim Beam Bourbon) for $16 billion forming Beam Suntory, the third largest spirit producer in the world. This acquisition greatly expanded Suntory’s distribution lines spreading the already thin stocks of Yamazaki even thinner.

The final nail in the Japanese Whisky hype train was also driven home in 2014 when the Yamazaki Sherry Cask 2013 won the coveted Jim Murray “World Whiskey of the Year” award. With that the path is set and we’re barreling towards the inevitable $130,000 bottle.

Yet with all this focus on the mythical, never to be seen bottles that dominate the headlines, what has become of the mythical, occasionally glimpsed bottles that built the reputation of Yamazaki and Suntory in the first place?

The Yamazaki 12 Year is still liquid gold in a bottle. The whisky is aged in a combination of American ex-Bourbon, Spanish Sherry, and Japanese Mizunara oak cask. It is, you guessed it, a minimum of 12 years old and bottled at 86 proof. What has always struck me about this whisky is the amount of fruit on the nose. Ripe peach, with a touch of grapefruit and orange, followed by a rich lingering mid palette that leaves an almost toasted bread note before disappearing into a long finish that is edged with dark baking spices.

While the 12 year was once the perfect introduction to Japanese malt, before the price and the hype got in the way, it was the Yamazaki 18 year that always stirred my soul. This time roughly 80% Sherry casks with ex-Bourbon and Mizunara making up the other 20%. Here the promise of the 12 year has evolved into a stately elegance. The fruit dries out, turning to raison and apricot with dark chocolate and berries on the tongue with a touch of spice on the long march to the finish.

In the end these spirits are deserving of every award they’ve had draped around their bottles necks, yet I can’t help but feel like they are victims of their own success. The price on these bottles has steadily climbed while availability has dropped. Drinkers are driven to seek these “more available” bottles every time a headline splashes a story bottle of Yamazaki selling for more than the median household income of a small family only to be disgruntled when they turn up empty handed. Products like the Yamazaki Distillers Select, the Hibiki Harmony, or the Nikka Pure Malt may help bridge that gap in the category, but no matter how vehemently the companies talk about these products being “different” and “not replacements for age stated products” seasoned drinkers can’t help but feel that their old toys are being taken away while they’re charged more. It’s a story they see time and time again as the trend sweeps through whisk(e)y brands across the globe.

The Yamazaki is caught between a rock and a hard place; soaring success chased by the rising struggle to support the base of that success. It’s a good problem to have and one without an easy answer but it is a debate that certainly is helped with a glass of liquid gold in hand while you have it.

Whiskey Wednesday: The Chivas Brothers

July 12, 2017July 12, 2017

Some things seem so ubiquitous, so omnipresent that they become nearly invisible. All of the work, all of the marketing, but most importantly all of the quality that must be present to get them to that pervasive point becomes overlooked and it all just fades into the background. That had been my experience of Chivas Regal until recently.

No matter how much we preach the gospel of Single Malt Scotch, Blended Whisky is the true king. And if Johnny Walker sits upon the Iron Throne, Chivas Brothers is the King in the North. With the now iconic 12 year blend the market leader in Europe and Asia and over 4.4 million cases of Chivas Regal shipped world wide it’s easy to see how Chivas can be lost in the whisky sea. When everyone is clamoring for the rarest, the newest and the most unique bottlings how could something that sits on nearly every back bar in the world be anything special?

However the history of the brand shows one of evolution, experimentation, massive growth and success.

Chivas traces its roots all the way back to 1801 and small grocery store started by John Forrest in the town of Aberdeen. The Chivas family first became involved in 1836 with James Chivas joining the growing company and by the 1850’s they had responded to demand for luxury whiskey and were bottling their first blends under the name Royal Glen Dee.

Chivas Regal first found a home and an identity in the United States in 1909 with the launch of Chivas Regal 25 year old. The blend became the world’s first true luxury blended whiskey and it was an immediate hit with the New York high society. The brand rode high for several years until WW1 which limited shipping and then the disaster that was Prohibition struck. Almost more devastating to the brand than these events was the selling of the company and offloading its massive whisky stocks, in 1936.

When Chivas Regal was relaunched in the US in 1939 it was introduced as a 12 Year old in an attempt to preserve stocks. The company was then sold again, this time to Seagram’s in 1949. The next year Seagram’s purchased the Milton distillery, renamed Strathisla, which remains the primary malt and spiritual home of Chivas to this day.

Seagram’s took over the Glenlivet Group in 1977 and when Seagram’s went under in 2001 Chivas and the Glenlivet were purchased by Pernod Ricard which consolidated all of their whisky interests, including the Aberlour distillery that was already in their portfolio, under the Chivas Brother’s banner.

The brand has massive stocks to draw on and throughout it’s history hasn’t shied away from experimentation and innovation. For instance, The Royal Salute line was introduced in 1953 to celebrate the coronation of Queen Elizabeth II and is the only line of blended Scotch whiskey that starts at 21 years of age. I’ve been fortunate enough to have the 38 Year Old ‘Stone of Destiny’, named after the legendary coronation stone of the Scottish Kings. It’s full of dark chocolate, dried fruit and a rich finish that rivals many of the high end malts that I’ve had.

On a more approachable scale they’ve started producing the Chivas Regal Extra, a Non Age Statement blend designed to recreate the flavors of the original Chivas Regal 25 Year Blend that relies heavily on Olorosso Sherry aging. Then there is the new Mizunara.

The Mizunara is a 12 Year Old blend, but not THE Chivas 12 Year blend, that is finished in Japanese Mizunara Oak. It’s currently a Japanese exclusive but the Chivas Brothers have plans to take it to the global market. Think about that for a moment. Mizunara is some of the most sought after wood in the world right now and Chivas has enough clout and influence to be able to age enough whisky in mizunara casks that their biggest problem with getting into the United States is the difference in bottle sizes between the US and the rest of the world. With all this innovation and history why does it seem to fade into the background of the whiskey drinking consciousness?

In a way I think their own history is getting in their way. The whiskey nerds and “trend setters” are all fighting to battle for transparency and in depth disclosure of aging and blend components. Just look at John Glasser and how often Compass Box is chastised for disclosing too much information. Finding information on what actually goes into a bottle of Chivas Regal is impossibly frustrating. And while this lack of information might keep that bottle of Chivas from standing out in an increasingly crowded forest, but it doesn’t stop the liquid in the bottle from being of a quality and taste that has earned its iconic place on that back bar.

Whiskey Wednesday: Changing A Pig’s Nose

July 5, 2017July 5, 2017

Consolidation is the name of the game. Every week there is another story of a small or independent distillery being purchased by a bigger player. Most recently Bacardi purchased a minority stake in Teeling Irish Whiskey, Diageo paid nearly a billion dollars for George Clooney’s Casa Migos Tequila, and Pernod Ricard got into the mescal game with Del Maguey. No matter who the players are it always means some sort of change.

It’s not just a story of international conglomerates snapping up fast rising names either. Look at the recent merger of Spencerfield Spirits and Ian Macleod Distillers. Spencerfield was the brain child of Alex Nicol, the former marketing director of Glenmorangie. The company was built on solid, old school blended whiskey labels, like Sheep Dip and Pig’s Nose. They’ve been having explosive success with its Edinburgh Gins, which have become the #1 craft gin in all of Scotland. Alex had close ties with Ian Macleod, the makers of Tamdhu and Glengoyne, sourcing much of the whiskey for the Pig’s Nose and Sheep Dip blends and using their bottling facilities for their brands. As Spencerfield grew a more formal partnership seemed inevitable.

Compared to the massive deals mentioned above this merger is still a small player but it’s a great case study in what this kind of deals can yield. The Spencerfield Brands gain more direct, consistent access to primary ingredients for their brands, while also gaining access to a larger distribution and marketing network. Ian Macleod then expects the brands to continue to show an increase in performance to justify the money spent bringing them into the fold. And that means increased sales. Which means grabbing the attention of new consumers. Which means change.

The most dramatic example is Pig’s Nose. The brand was originally started in the 1970’s but was revitalized by Alex Nicol and is proof that good whiskey doesn’t need to be expensive, or carry a massive age statement. It just has to be made with care. Bottled at 80 proof and made up of a blend of 40% single malts to 60% grain whiskey, the Pig’s Nose has a massively high malt content for a “non-craft” blended whiskey. It’s name comes from the whiskey being “as soft as a pig’s nose” and is a great workhorse (or work pig) in the bar world. The whiskey has a subtle fruitiness that lends a extra layer onto the malty, butterscotch middle while the whole dram remains round and soft. It’s a great cocktail backbone while still enjoyable on its own. And on top of that it was always affordable. It’s a phenomenal sleeper, an unassumingly delightful whiskey.

However, its biggest struggle has always been that it is unassuming. The packaging reflected the nature of the whiskey with a mellow, retro 70’s design. Simple. Clean, but not terribly exiting. And that’s where the change is happening to Pig’s Nose. The packaging is being aggressively overhauled to turn a few more heads. Nothing inside the bottle is changing, but with new liter bottles and a label that still looks classic yet undeniably more hip. It may seem like a small change but it is one that will get people to look past the outside to actually try the whiskey on the inside and ends up being the first label change in a long time that I actually enjoy.

These small changes happen with every brand purchase and merger. What the change is varies from brand to brand and company to company but over time they accumulate, slowly altering the brand until it’s no longer what it was. Sometimes, like with Pig’s Nose, it’s a positive face lift. Other times, it’s a slow loss of quality, or of personality that leads to the brands identity completely shifting. It’s an ever evolving world of spirits but by watching these changes we can see where to throw support and where to abandon ship because they tides they are always a’ changin’.

Whiskey Wednesday: A Little Russell In Faith

June 28, 2017June 28, 2017

From no Turkey to a Turkey a month it really does seem like I’m filling that Wild Turkey hole. I promise I’m not repeating myself or selling out. I like exploring things I don’t know and I love sharing experiences.

I’ve talked several times in the past about house single barrels, and I’m sure I will many more times in the future. In case you’re unfamiliar with the concept of a what a house single barrel of whiskey is, it’s exactly what it sounds like. It’s an entire barrel of whiskey that has been bottled, labeled, and sold to a single bar or store. Most bottles of whiskey are a batch of a couple dozen to a couple thousand barrels of whiskey depending on the brand. Each barrel of whiskey ages differently, aging is an organic process after all. The time spent interacting with the oak, where in the warehouse, what the weather was like over the years, all of these contribute to the flavor of the barrel. To create a consistent product these different barrels and flavors are batched together. Single barrels on the other hand celebrate those individual differences.

It’s also a collaborative effort. Sharing the barrel and story with the customer helps them build the story of their evening out on the town, while the actual selection process is a collaboration between the distillers and the account. The distillers have already narrowed down your choices to a mere handful of barrels before you start tasting anything. They’ve already passed the distillers/brands personal taste test and now it’s about trying to match that to not only what you as the buyer likes, but what you think your customers will enjoy. It’s an ever growing relationship.

And if I’m honest it is a way to keep myself and the other bartenders interested behind the bar. It’s a way to make things more personal and break up the monotony of the 369^th Old Fashioned order of the week. But anything can become predictable if do it enough, even barrel picks. That’s exactly why this barrel of Russell’s Reserve caught my attention; it had a funk and an tannic note that I wasn’t expecting.

I reached out to Bruce Russell, grandson of the eponymous Jimmy Russell of Russell’s Reserve, as to why that might be and he had this to say, “The thing that I found interesting about your barrel is the fact thatit moved from the bottom floors (floor 2) of warehouse B up to floor 6 (and right by a window on the edge) after about 6 years. It’s the reason why I think your barrel has such a funky, unique flavor profile. Generally if we move barrels it is down in the warehouse. We do that if we find whiskey we really love because moving it down slows down maturation and will keep the whiskey from changing a lot. Moving it up in the warehouse will speed up the process and is usually done early on in maturation to fix a whiskey that didn’t age very much after 2-3 years. I honestly don’t know why they moved your barrel (or the other dozen or so that got moved) when they did. But it definitely gave it a palate that I haven’t seen in any other of the single barrels this year.”

So even the barrels personal journey was a unique story and it certainly seems to have left an imprint on the flavor of the whiskey. Bottled at 110 proof and non chill filtered, the nose is slightly hot, as you’d expect at 110 proof but it also has a dark chocolate and earthy note that carries into the mid palette. Once on the tongue the whiskey displays dark stone fruit, a rich brown sugar quality and a touch of nutmeg, while the finish is all of that vanilla and a hint of white pepper. It definitely has that Wild Turkey funk but it also has its own undeniable off kilter character.

Whiskey Wednesday: Ancient Age

June 21, 2017August 13, 2018

I tend to live my life with a fair amount of snark and irony wrapped around the place where most people keep an actual personality. As such it sometimes becomes hard for me to tell when I stopped ironically appreciating something and start genuinely liking it. Or if that change ever happened.

Example A: Ancient Age.

Ancient Age is a low level or “value” brand. I remember drinking handles of it in college not because it was phenomenal stuff, but because it was affordable. I moved on as a slight increase in disposable income allowed me to try other things yet here I am unabashedly keeping it in a decanter of honor on my back bar. And I’m not the only one, Ancient Age has a massive cult following for its affordability and quality, at least its quality in comparison to its price. But why?

The brand is relatively old as far as Bourbon brands go. The brand was first introduced in 1946 by Schenley Industries, and has been made at the same distillery for the brands entire life. Both the brand and the distillery have changed hands many times but Ancient Age has always been made at what we now know as the Buffalo Trace Distillery. It is not, however, owned by Buffalo Trace. It is owned by a company known as Age International which is one of those incredibly interesting corners of the Bourbon world that is rarely talked about.

In the 80’s things were not good for brown spirits. Consolidation, shut downs, and sell offs were happening everywhere. Especially if you weren’t really a booze company, like say Nabisco. At the time Nabisco had a subsidiary called Standard Brands, which included Fleischmann’s Distilling. In 1983 Standard Brands was sold to Grand Metropolitan, which a few years later would merge with Guinness to become the behemoth Diageo.

Knowing that Grand Metropolitan already had a successful drinks arm Ferdie Falk and Bob Baranaskas, the CEO and President of Fleischmann’s respectively, resigned and started their own company. Having previous relation with Schenley, Falk approached them and the pair were soon the proud owners of the Ancient Age brand and its home distillery.

The new company was dubbed Age International and they believed that the future success of Bourbon lay outside the U.S., hence the ‘international’. Their interest in foreign markets led them to work with Elmer T. Lee to create Blanton’s Single Barrel, which was originally designed for a Japanese market and just happened to be released in the States as well. This focus on over seas markets is also why there are so many variations of Blanton’s available around the world that aren’t available here at home.

In 1992 Falk and Baranaskas sold the remainder of their shares in the company to their Japanese partners, Takara Shuzo who immediately turned around and sold the distillery to Sazerac while maintaining control of Age International and its brands.

Sazerac continues to distill Blanton’s, Ancient Age, and the other Age International Brands which lead them to develop a separate mashbill to create their own proprietary brands, like the distilleries eponymous Buffalo Trace. So while Buffalo Trace does distill Ancient Age the two Bourbons sit on different branches of the Bourbon Family Tree.

Over the decades there have been several different variations of Ancient Age, my personal favorite being Ancient Ancient Age 10 Year Old for the name alone, but the whiskey shortage has even effected value brands so you’re most likely to come across just standard 80 proof Ancient Age these days.

The bourbon itself is fiery. Despite its name it is a young whiskey where the grains are more predominant that in many of its older siblings. It’s more cereal with the vanilla and caramel taking a backseat with the barrel presence being much less refined. Honestly, this is the kind of whiskey an Old Fashioned Cocktail was designed for. It’s a whiskey that benefits from having its edges softened and it’s hot heart rounded.

In the end, I just like this whiskey. It is what it is and I just have to accept that it’s essentially the Pabst Blue Ribbon of the Bourbon world. Except people aren’t proudly drinking Ancient Age at their back yard hipster BBQs. Though to be fair I can’t remember the last time I actually saw someone drink a Pabst these days. Everything is cyclical. So I’m going to circle it back around and keep pretending I’m fancy even if it’s just Ancient Age in my decanter.

Open Bottle: Old Rip Van Winkle 25 Year Old Straight Bourbon Whiskey

June 9, 2017July 11, 2017

Pappy Mania has struck early this year and for the first time in years even I’m feeling a bit of hype.

The early onset of this yearly bourbon malady is the amazing limited release of an Old Rip Van Winkle 25 Year Old Kentucky Straight Bourbon. What makes it hype worthy is that fact that like the A.H. Hirsch 16 Year Special Reserve this bottle is a piece of history. A gussied up, fancy decanter of liquid history.

My feelings on Pappy and the bottle hunting that surrounds it are pretty well documented, but unlike the yearly release of what you could now call the standard Van Winkle’s this bottle is something different. This is actual Stitzel-Weller Bourbon.

Distilled in the Spring and Fall of 1989, the 11 barrels that comprise this release were aged on the lower floors of the metal clad warehouses at Stitzel-Weller that shut

No one has ever seen him look to the right.

down in 1992. But just because the distillery stopped making spirit doesn’t mean the whiskey stopped aging. Leftover stocks continued to rest at the warehouse with some being sold off and some being bottled for various brands but these barrels stayed in the family. In 2002 they were transferred to Buffalo Trace where they aged for another 12 years on the lower floors of one of Buffalo Traces brick warehouses. In 2014 the whiskey was dumped into steel tanks. This isn’t an uncommon practice with older whiskies, the past few releases of Sazerac 18 Year Old Rye have been steel tanked, and it simply halts the oak aging process. Oxidation can still happen but this is certainly not an aging experiment, nor can it legally be considered aged in steel tanks. It is simply an attempt to keep the whiskey from becoming over oaked and undrinkable.

So what were they doing with the whiskey for the next 2.5 years? They were figuring out how to sell it. Whiskey this old is a massive expense in time, labor, and lost product so it needs to have an appropriate price tag, but you also need to convince people that it’s worth the price tag. It doesn’t seem like that would be a problem with a bottle of Pappy Van Winkle but they pulled out all the stops for this release.

The massive box each of the 710 bottles comes in is made out of the oak staves from the 11 barrels the whiskey aged in. The Glencairn Crystal Studio designed a bespoke decanter, every bottle is signed by Julian Van Winkle, III and it comes with a parchment sheet with the short version of the whisky’s story. It’s a production.

At a mere 710 bottles, the secondary market for this bottle is literally drooling. But what’s interesting to me is that Buffalo Trace, and the Van Winkles, seem to be making steps to try and curb the flipping of this bottle. From what I’m told 9 bottles hit Los Angeles with maybe 30 for the whole state of California. But not a single bottle of those went to an Off Premise Liquor store. Every bottle was sent to a bar, with each bottle number being carefully recorded so that if a bottle does emerge on the Secondary Market they’ll be able to track it back to its source and supposedly punish the seller. While I appreciate the attempt to keep the bottles from becoming mere commodity trading with the secondary market already willing to pay $15,000 I can’t see these bottles actually staying on the shelves of all the bars they were allocated to.

But that’s the story ABOUT the whiskey, what about the whiskey itself? Bottled at 25 years old and 100 proof this Bourbon carries serious weight. The nose is of dried oak, dark coffee, and just a touch of stone fruit. The finish is almost nonexistent but it doesn’t matter because the mid-palette travels for hours. White pepper, caramelized oranges, deep ripe cherry, of course a vanilla and caramel note but what’s interesting is how well this walks the line massive oak flavor without being over oaked. Right when I was expecting it to dive into wet wood and raisins it instead let the pepper burn for another moment before evaporating completely on the tongue. This whiskey is better aged than the standard 23, and I’d say it’s at least as lively as the 20 year old.

I think bottling at 100 proof made a huge difference on the final product. The burn and the massive presence of the mid-palette flavors solved almost all of the complaints I had with the Old Fitzgerald 20 Year Old, which was also Stitzel-Weller whiskey that finished it’s aging at Heaven Hill. There were 12 barrels for that release and the finish was also nonexistent but in comparison the Old Fitz just seemed flabbier. Those extra proof points and the Van Winkle name come with a much heftier price tag though.

In the end, it’s hard for me to separate the whiskey from the history. When I pick up this bottle, when I sell this bottle at the bar, when I manage to sneak a sip of this bottle it’s not the whiskey I’m talking about. It’s the history. The liquid time that is carried over the tongue adds volumes to the value but is it enough added value? I’m not sure, but for the first time in a long time I find myself agreeing with a massive price tag on a massive whiskey. At least at the retail level. But if you have a spare $15,000 hanging around I know someone who might be accepting bribes…

Whiskey Wednesday: The Old Forester’s New Clothes

June 7, 2017June 28, 2017

It’s time for the same old song and dance but with a brand new look. The first entry in a new chapter of house single barrels with the first Faith and Flower edition single barrel of Old Forester.

Old forester is an old brand, introduced by Gavin Brown in 1870 as the first bourbon brand sold exclusively in sealed bottles. Being sealed gave consumers assurance that the product hadn’t been tampered with or adulterated which made it the fan favorite of pharmacists who stocked it for its “medicinal qualities”. This reputation probably helped with Old Forester being granted one of six legal licenses to produce medicinal whiskey throughout Prohibition.

Unfortunately, over the century and a half of its existence Old Forester has been over shadowed by the Brown-Forman corporations other whiskies, like Jack Daniels or Forester’s mashbill twin Woodford Reserve. But recently the company has been trying to inject some new life into the old horse.

To kick things off the new Old Forester distillery is slated to open in downtown Louisville this year, And a few years back Old Forester was made the official bourbon for mint juleps at the Kentucky Derby (replacing Brown-Forman’s Early Times whiskey which is not technically a Bourbon) and around the same time they started rolling out their Whiskey Row Collection. The Whiskey Row is a series of Old Forester Bourbons meant to highlight milestones in Old Foresters history and the style of whiskey being made at that point in time. The Whiskey Row series are hence named with a date and a style like the 1870 “Original Batch” or the 1920 “Prohibition Style” and they also came with fancy new bottles and labels that set them apart from the classic Old Forester bottlings. And now all that fancy bottle and label goodness has found its way to the single barrel.

The Old Forester Single Barrel has always been a bit of a rare breed and been at least marginally separated off from the main bottles so it makes sense to align it more closely with its Whiskey Row brethren. The bottle is sleek, black, and just a little sexy.

The single barrel offerings are at a solid 90 proof, one of the things that set them apart from the standard bottles, but the color scheme on the new label is an almost complete palate swap. Where the normal Whiskey Row bottles harken back to the old white/cream style labels of the brands history the new single barrel is jet black with silver lettering. And clearly looking to scratch the whiskey intelligentsia’s need to know everything the rickhouse and floor where the barrel aged are large and center.

But packaging doesn’t improve the whiskey in the bottle. So what about the actual whiskey? This inaugural Faith and Flower barrel comes from the first floor of Warehouse K. It’s the classic Old Forester/Woodford

mashibill 78% corn, 12% Rye, 10% barley that can too easily come off as a sweet corn bomb, but here it’s taken on a darker tone. Deep, red, ripe cherry winds its way through the middle of the palette while cinnamon, nutmeg, and woody sweetness lingers on the nose. The finish is medium yet weighty leaving the rough edge of the barrel mingled with the caramel sweetness.

Seeing this single barrel dressed up and tasting like this is like seeing a old friend the you’ve long felt to be predictable suddenly dressed to the nines and just dripping with an heretofore unseen sex appeal. The bones are the same but it’s a reminder that everything, and everyone, has a unexpected side that can make you sit up and take notice.

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